General Archives | World Branding Forum

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Announcement marks next major milestone in company’s journey to build a better McDonald’s McDonald’s announced that its classic burgers have no artificial preservatives, no artificial flavors...

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Featured General Technology

DHL Now Offers Load Rail Service from Europe to Asia

Nathaniel Mark

September 25, 2018September 26, 2018

The new DHL LCL service enables reliable supply chain planning while helping to meet ad hoc orders or production needs The demand for rail freight...

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Branding Featured General

L’Oréal Recognized as Global Compact Lead By The United Nations

Olivia Pearce

September 24, 2018September 25, 2018

Emmanuel Lulin, Chief Ethics Officer of Loreal, honoured as United National global compact SDG pioneer The UN Global Compact also selected L’Oréal Senior Vice President...

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Featured General

DHL Group Employees Support Local Charitable Projects

Olivia Pearce

September 17, 2018September 26, 2018

Deutsche Post DHL Group will call on employees worldwide to participate in the Group's 10th Global Volunteer Day From September 17 to September 30, Deutsche...

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Featured General Technology

ITC and Huawei Launch Faster Customs, Faster Trade

Thomas Ng

September 17, 2018September 17, 2018

The study was launched by International Trade Centre and Huawei to advance implementation of the World Trade Organisation Facilitation Agreement The International Trade Centre (ITC)...

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Featured General

Anheuser-Busch Doubles Emergency Relief Drinking Water Production

Olivia Pearce

September 13, 2018June 13, 2023

The Anheuser-Busch expansion will enable the brewer to more quickly distribute clean, safe drinking water to communities from coast to coast “For the last 30 years,...

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Branding Featured General

Huawei Wins Smart Data Center at the DCD Awards

Thomas Ng

September 12, 2018

This award not only means the industry's recognition of the Huawei data centre solutions, but also recognises leadership, originality, and innovation in the data centre...

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Branding Featured General

Uber Hires Its First Global Marketing Chief

Olivia Pearce

September 11, 2018

Uber announces Rebecca Messina to join the company’s executive leadership team As Uber’s first-ever CMO, Rebecca will bring together Uber marketing teams around the world,...

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Campaigns Featured General

Crown Royal kicks off largest-ever responsible drinking initiative

Olivia Pearce

September 10, 2018

The Brand encourages football fans to ‘stay in the game’ through moderation and hydration, launches campaign to remind fans to take water breaks as football...

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General Industry News

Digitas UK Creative Role to be Lead By Emma De La Fosse

Olivia Pearce

September 7, 2018September 26, 2018

Digitas’ UK CEO Dani Bassil has hired Emma de la Fosse to lead the agency into a new era of creative excellence. Reporting to Dani...

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Branding Featured General

Under Armour Appoints Mohamed El-Erian To Its Board Of Directors

Anisha Kapoor

September 7, 2018September 7, 2018

Under Armour, announced that Mohamed A. El-Erian has joined the company's Board of Directors. Dr El-Erian is the former CEO and co-chief investment officer of...

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Branding Featured General

Etihad Airways Launches Hand Baggage Only Fare

Anisha Kapoor

September 4, 2018

Hand baggage only ‘Deal Fare’ across selected destinations, allowing travelers to purchase lower fares in economy class if no checked baggage is required The Etihad...