General Archives | World Branding Forum

Advertising Featured General News

May 17, 2022

Dance Fever is Florence + The Machine’s first album release in four years, and was created during lockdown. Whereas its title might initially conjure up...

Read Time:1 Minute, 26 Second

Google unveils new Pixel Watch

May 13, 2022

The Google Pixel smartwatch has been revealed. Google’s first smartwatch combines its own Wear operating system with Fitbit health tracking. Fitbit was acquired by Google...

Read Time:42 Second

Italy’s Campari buys French Brand Picon

May 12, 2022May 12, 2022

Italian drinks group Campari has agreed to acquire French bitter aperitif brand Picon and related assets from Diageo for around 119 million euros ($125.7 million),...

Read Time:1 Minute, 17 Second

Green Lithium Plant Secures New Investment

May 12, 2022May 12, 2022

The refinery, which is being developed in northern England by Green Lithium, will receive feedstock - a raw material used in processing - from Trafigura,...

Read Time:1 Minute, 18 Second

TUI’s New Holiday Bookings Top Summer 2019

May 11, 2022August 24, 2022

Britain’s biggest holiday company, Tui, says sales for the summer season are currently at 85 percent of the level of summer 2019 – and that...

Read Time:4 Minute, 3 Second

Heinz Partners with Pulpex for Sustainable Solutions

May 10, 2022May 10, 2022

In a partnership with sustainable packaging company Pulpex, Heinz could soon come in a bottle made from 100 percent sustainably sourced wood pulp. The announcement...

Read Time:1 Minute, 31 Second

Morrisons triumphs after shootout for control of McColl’s

Featured General Marketing News

May 9, 2022

Morrisons has triumphed in the battle to gain control of McColl’s Retail Group, one of Britain’s biggest convenience store chains, after a last-gasp offer to...

Read Time:1 Minute, 16 Second

Gucci stores to accept cryptocurrencies

May 9, 2022

Gucci Customers will soon be able to pay for luxury fashion using a number of cryptocurrencies, including Bitcoin, Ethereum and Litecoin. The service will be...

Read Time:50 Second

Design Featured General News

Meta’s Next Headset Will Mix VR and AR

Advertising Featured General Marketing News

May 6, 2022May 6, 2022

Mark Zuckerberg's plans on creating his very own metaverse have just hit high gear with news of a new headset that will mix VR and...

Read Time:58 Second

Lacoste campaign emphasises the brand’s ageless style

May 6, 2022May 6, 2022

Created by BETC, Lacoste’s new campaign features unusual pairings of people, who have met by chance yet find themselves in the same outfits. A skater...

Read Time:1 Minute, 45 Second

Samsøe Samsøe Incorporates QR Code Into Its Clothes