Featured Archives | World Branding Forum

Read Time:2 Minute, 5 Second

Neymar Jr will not only wear PUMA boots on pitch, but will be a brand ambassador off-pitch, wearing PUMA’s most important lifestyle, training, and sport-inspired...

Read Time:1 Minute, 21 Second

Nestlé boosts sustainable agriculture and production in China

Olivia Pearce

September 14, 2020

Nestlé continues to focus on making its Shuangcheng facilities even more sustainable and efficient, introducing new energy-saving programmes and replacing some equipment with state-of-the-art technologies...

Read Time:2 Minute, 14 Second

Branding Featured News

Heineken announces its acquisition of Peruvian beer brand, Tres Cruces

Eliza Jane

September 14, 2020

Heineken aims to build a diverse portfolio in Peru consisting of local beer brands, complemented with its range of leading international brands Heineken N.V. (Heineken)...

Read Time:3 Minute, 10 Second

Campaigns Featured News

Pony Malta launches ‘Usernames Against Bullying’ with MullenLowe SSP3

Olivia Pearce

September 14, 2020June 13, 2023

Pony Malta’s intention is to affect change, by creating a platform to share tools, research and ideas for players to change their behaviour, hoping to...

Read Time:1 Minute, 41 Second

Branding Featured News Technology

Klarna introduces social shopping to UK consumers in a redesigned app

Thomas Ng

September 11, 2020

Klarna’s new app will combine popular shopping services including wish lists, inspiration and price alerts under one banner Klarna, the global payments and shopping service,...

Read Time:2 Minute, 6 Second

Toyota Motor North America launches a new virtual education hub

Thomas Ng

September 11, 2020

Toyota's launch of the immersive education hub is to inspire exploration of careers in advanced manufacturing Have you ever wondered how a Toyota vehicle is...

Read Time:1 Minute, 44 Second

Branding Featured News

McDonald’s and Travis Scott highly anticipated partnership launches

Olivia Pearce

September 11, 2020

Multi-tier collaboration features a capsule merch collection, McDonald's crew apparel, TV commercial, and Travis Scott's signature order in restaurants at participating McDonald's locations nationwide With...

Read Time:2 Minute, 14 Second

Branding Featured News

Bud lights partners NFL and Twitter for its first virtual fan experience

Olivia Pearce

September 10, 2020September 10, 2020

Bud light's showtime cam allows players to showcase their personalities and enables fans to glimpse into who they are under their helmets Just in time...

Read Time:4 Minute, 29 Second

Branding Featured News

Pepsi brings local football fans a taste of the in-stadium action at home

Olivia Pearce

September 10, 2020

Pepsi will give Rams and Chargers fans the ultimate at-home experience including an exclusive pregame concert with rapper Jay Rock In celebration of the highly...

Read Time:1 Minute, 58 Second

Campaigns Featured News

Anheuser-Busch brings back its “Know When To Say When” campaign

Olivia Pearce

September 10, 2020June 13, 2023

Anheuser-Busch's spot highlights the many things bartenders do for their customers' safety, including encouraging bar-goers to socialise safely, hydrate between beers and plan ahead for...

Read Time:2 Minute, 1 Second

Design Featured News

Umbro scores a long-term partnership with England Rugby

Olivia Pearce

September 9, 2020

Umbro unveils its new England Rugby match day kit that will be worn by the England Men's and Red Roses teams, as the Official Technical...

Read Time:4 Minute, 13 Second

Campaigns Featured News

Persil announces its plan to evolve its ‘Dirt is Good’ campaign

Eliza Jane

September 9, 2020September 9, 2020

Persil is looking to source 100% of the carbon in its cleaning and laundry product formulations from renewable or recycled sources by 2030 Unilever’s vice-president...