Featured Archives | World Branding Forum

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IKEA launches KARISMATISK, a collaboration with Zandra Rhodes to add fun, energy and drama to your home Together with Zandra Rhodes, the British pattern and...

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Branding Featured News

Mars Food announces UNCLE BEN’S brand name change

Anisha Kapoor

September 23, 2020

Mars Food's announcement signals the brand's ambition to create a more inclusive future whilst maintaining its commitment to producing the world's best rice Mars Food...

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Branding Featured News

Alicia Keys unveils her new lifestyle brand with e.l.f. Beauty

Olivia Pearce

September 23, 2020September 23, 2020

Alicia Keys lifestyle brand, Keys Soulcare aims to share the soul of self-care and skincare through content, conversation, and community On the heels of releasing...

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Branding Featured News

Grolsch Premium Pilsner returns to the UK with a new brand identity

Eliza Jane

September 23, 2020

Grolsch is back as a 4% beer - answering a need from UK consumers for a product that delivers great refreshment at a slightly lower...

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Campaigns Featured News Technology

Google and Unilever teams up to fight deforestation with cloud computing

Thomas Ng

September 23, 2020

Google is building a more holistic view of the forests, water cycles, and biodiversity that intersect Unilever's supply chain thus raising sustainable sourcing standards for suppliers...

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Design Featured News

Reebok and Illumination presents “Minions: The Rise Of Gru” Collection

Olivia Pearce

September 23, 2020

the Minions x Reebok collection injects inspiration directly from the forthcoming film that chronicles the untold story of one 12-year-old’s dream to become the world’s...

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Campaigns Featured News

Saks Fifth Avenue launches “Register to Vote at Saks”

Olivia Pearce

September 23, 2020

In partnership with HeadCount and Vote.org, Saks Fifth Avenue is utilising its platform to foster voter accessibility and rights by providing a seamless experience to...

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MullenLowe Singapore develops a comprehensive digital ecosystem

Thomas Ng

September 22, 2020September 22, 2020

MullenLowe Singapore's innovative ecosystem enables the National Gallery Singapore to build connections with art audiences wherever they are, aligned to its vision to make art...

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Campaigns Featured News

BAND-AID supports frontline heroes for its 100th anniversary

Olivia Pearce

September 22, 2020

BAND-AID Brand is making a US$100k donation to CARE and encouraging consumers to send CARE Packages to support frontline heroes and caregivers around the world...

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Campaigns Featured News

Nestlé announces plan to plant three million trees in Malaysia by 2023

Eliza Jane

September 22, 2020

Through Project RELeaf, a reforestation initiative in Malaysia contributing to Nestlé's global pledge to achieve Zero Net Greenhouse Gas Emissions by 2050 Nestlé has announced...

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Branding Featured News

Kraft Heinz renews its global commitments in its latest ESG report

Olivia Pearce

September 22, 2020

Kraft Heinz is taking a cross-functional approach centred around continuous improvement across the organisation, from responsible ingredient sourcing to expanded nutrition guidelines In support of...

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Branding Featured News

PepsiCo unveils new target to source 100% renewable electricity globally

Olivia Pearce

September 21, 2020

PepsiCo will employ a diversified portfolio of solutions, including Power Purchase Agreements (PPAs) that will support the development of new projects such as solar and...