Featured Archives | World Branding Forum

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IKEA wishes to inspire consumers who need to frequently use batteries to make a switch to rechargeable batteries Following furniture brand, IKEA’s commitment to inspire...

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Branding Featured News

Nestlé announces the launch of plant-based Nesquik in Europe

Olivia Pearce

October 1, 2020

The recent launches all underline Nestlé's increased focus on tasty, authentic plant-based food and beverages as consumers look at different ways to enjoy and balance...

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Advertising Featured News

Corona shares Bad Bunny’s optimistic take on La Vida Más Fina

Olivia Pearce

October 1, 2020

"La Vida Más Fina" is the first campaign designed to unite the Corona brand family and celebrate a modern expression of the Corona lifestyle and...

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Featured Marketing News

SHEIN partners PayBright to offer flexible plans to Canadian consumers

Olivia Pearce

October 1, 2020

SHEIN joins a growing roster of retail brands now offering PayBright's flexible Pay in 4 payment plans as an alternative to traditional credit cards PayBright,...

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Advertising Featured News

Fastrack and Lowe Lintas features Ananya in its latest ad campaign

Olivia Pearce

September 30, 2020

Fastrack's film conceived by Lowe Lintas Bangalore is a youthful, high-fashion interpretation of what it means to be a Diva among Gen Z It shows...

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Advertising Featured News

Swiggy’s latest ads celebrates India’s passion for food and cricket

Eliza Jane

September 30, 2020

Conceptualised by Lowe Lintas, Swiggy's multilingual campaign emphasizes the brand’s commitment to serving safe and hygienic food to its customers Swiggy has been delivering memorable...

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Branding Featured News

Purina launches world-first recyclable flexible pouch for wet pet food

Olivia Pearce

September 30, 2020

Purina is introducing the first mono-material retort pouch in the pet food industry, leading in pet food packaging innovation Purina has launched a first-of-its-kind recyclable...

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Design Featured News

Reebok partners Boston Farm to offer first plant-based performance shoe

Olivia Pearce

September 30, 2020

Reebok joins top seed in industry pursuit to reduce petroleum-based plastics Reebok, fitness company is partnering with Boston-area based Siena Farms, to launch Forever Floatride...

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Branding Design Featured News

Ecosse Sports rebrands as Sportex with help from Designhouse

Olivia Pearce

September 29, 2020

Ecosse Sports rebranding as Sportex complements the company's unique recycling service for old artificial sports surfaces with its name derived from ‘sports’ and ‘texture’ and...

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Campaigns Featured News

Orange and Publicis Conseil gives a second life to old phones

Eliza Jane

September 29, 2020September 29, 2020

Orange raises awareness of the environmental impact of equipment, particularly with mobile phones, which are made of plastic and glass, but also of non-renewable natural...

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Design Featured News

DASANI launches bottle caps made with recycled plastic

Olivia Pearce

September 29, 2020

DASANI's bottle caps' pioneering innovation supports The Coca-Cola Company’s World Without Waste vision to make all packaging fully recyclable by 2025 and to make bottles...

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Campaigns Featured News

Dettol protects the return of cricket in four year global partnership

Olivia Pearce

September 29, 2020September 29, 2020

Dettol helps inspire and reinforce new hygiene behaviour changes in the next generation of Australians, both through community cricket and Dettol’s Healthy Habits school programme...