Featured Archives | World Branding Forum

January 7, 2021

The campaign encourages drinkers to add the Jim Beam Highball to their repertoire and order one when they're looking for a light and refreshing option...

Read Time:2 Minute, 10 Second

January 6, 2021January 6, 2021

Coors Light launches its latest campaign supporting “The Iceman”

Eliza Jane

January 7, 2021

Coors Light is immortalising the Latino football legend on limited-edition cans and rallying fans' support Tom "The Iceman" Flores is a four-time pro-football champion and...

Read Time:2 Minute, 3 Second

Branding Featured News

Kia unveils its new logo and global brand slogan

Anisha Kapoor

Kia sets new Guinness World Record for 'Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously' during logo unveiling show Kia has revealed its new corporate...

Read Time:3 Minute, 3 Second

Branding Featured News

Yum China launches a new plastic reduction initiative in China

January 6, 2021

Yum China steps up efforts to provide sustainable options for consumers Yum China Holdings, Inc. announced that it has launched a series of plastic reduction...

Read Time:3 Minute, 15 Second

Always teams up with Olympic Gymnast to support girls in sports

January 6, 2021

Always shares practical advice on ways parents and coaches can support girls to keep playing, along with some special tips straight from Laurie to girls...

Read Time:3 Minute, 50 Second

IKEA launches ‘Fortune Favours the Frugal’ sustainability campaign

IKEA hopes to reposition the notion of ‘frugal’, highlighting the benefits of being thrifty and sustainable instead, for both people and the planet alike IKEA...

Read Time:1 Minute, 52 Second

Pepsi champions Black-owned restaurants in latest campaign

Joshua Hughes

Campaigns Featured Marketing News

Pepsi's consumer-facing, multi-year platform is a rallying call for people to double down on supporting Black-owned restaurants Recognising the diverse range of delicious food, rich...

Read Time:2 Minute, 18 Second

Toyota celebrates life’s spontaneous moments in latest campaign

Toyota's "The Sienna Life" campaign encourages viewers to discover a new appreciation for life's special moments, large or small The adventurous life awaits! "The Sienna...

Read Time:2 Minute, 5 Second

Spotify set to launch in South Korea in the first half of 2021

Thomas Ng