Featured Archives | World Branding Forum

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This move signifies the importance of the Sri Lankan market to the Dutch international brewer, Heineken, and comes at a time when the country needs...

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LEGO Group extends partnership and commitment to Singapore

Olivia Pearce

August 10, 2021

LEGO Group will continue to invest in locating and developing key digital and creative teams at its Singapore Hub which originally opened in 2013 The...

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Advertising Campaigns Featured News

Bombay Sapphire Gin presents its first major summer campaign

Joshua Hughes

August 10, 2021

Bombay Sapphire shows viewers that the perfect gin and tonic goes far beyond being a cocktail – it is an experience for the senses Bombay...

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Advertising Campaigns Featured News

Dodge and Sony Pictures unveils it latest spot, “Life Lessons”

Joshua Hughes

August 6, 2021

Dodge spot features Gary Cole, reprising his role as Reese Bobby, imparting "Life Lessons" using the road as his classroom with son Ricky Bobby and...

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Mars announces 100% renewable electricity for 2,000 veterinary hospitals

Olivia Pearce

August 5, 2021

New wind farm investment will ensure enough renewable energy to provide for all Mars hospital operations in the US following the expansion of Mars Veterinary...

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Campaigns Featured News

Maserati unveils an anime and street art-inspired campaign

Eliza Jane

August 5, 2021

MullenLowe Singapore looked to break the rules of traditional automotive marketing, treating it more like a work of art or fashion design MullenLowe Singapore has...

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Campaigns Featured Marketing News

Corona and MullenLowe LA playfully taps into a common cultural challenge

Olivia Pearce

August 4, 2021

Corona celebrated the launch of its Hard Seltzer Limonada with an activation on the Las Vegas Strip, where people were asked to order the product...

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Branding Featured News

Nahdi and SDAIA aims to promote a culture of giving in latest initiative

Olivia Pearce

August 3, 2021

“SDAIA” and Nahdi Medical Company ink strategic agreement to support community initiatives within the healthcare sector Nahdi Medical Company, Saudi Arabia’s largest pharmacy retail chain...

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Campaigns Featured News

The Fullon Hotels & Resort Taiwan encourages tourism through cycling

Eliza Jane

August 3, 2021August 3, 2021

The Fullon Hotels & Resorts announces plans to encourage domestic and international tourists to explore the island through the means of cycling As the trend...

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Campaigns Featured News

Olay and Grey Hong Kong redefines the traditional definition of beauty

Eliza Jane

August 2, 2021

Olay features La Mu Yang Zi and famous comedian, Yang Li, to talk candidly about facial anxiety Grey Hong Kong and Olay have released the...

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Campaigns Featured News

American Eagle celebrates the timelessness of jeans and optimism

Olivia Pearce

July 30, 2021July 30, 2021

The American Eagle 'Jeans Forever’ campaign is aimed at getting people excited to show off new styles as they head back into the world together...

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Athleta launches an immersive digital platform for women to connect

Thomas Ng

July 29, 2021

Athleta launches long-term partnership with obé Fitness, including exclusive fitness content for AthletaWell members Athleta announced the launch of AthletaWell an innovative and immersive new...