Featured Archives | World Branding Forum

Read Time:1 Minute, 30 Second

The holder of Europe's ‘Strongest Man’ title, the actor was chosen by the water company as the ambassador for said push Sparkling water brand, SodaStream, has...

Read Time:1 Minute, 30 Second

Advertising Featured News Videos

Booking.com Romanticises Travel with Wedding Plans

Joshua Hughes

April 4, 2016April 4, 2016

The push depicts a fictitious campaign based on the real wedding of comedians and Hollywood actors, Jordan Peele and Chelsea Peretti Online travel platform, Booking.com,...

Read Time:1 Minute, 55 Second

Branding Campaigns Featured News Videos

Blu Goes Global with Just You & blu Brand Campaign

Olivia Pearce

April 4, 2016April 7, 2016

Premiering on 4 April 2016, the effort targets four key markets including the United States, United Kingdom, Italy and France Electronic vaping company, blu, has...

Read Time:1 Minute, 21 Second

Branding Campaigns Featured News Videos

PortsToronto Debuts It’s My Airport Push for Billy Bishop

Deborah Joy Peter

April 4, 2016April 4, 2016

The aim is to drive awareness towards the airport from a personal perspective and as an important piece of infrastructure of Toronto PortsToronto, the operator...

Read Time:1 Minute, 33 Second

Advertising Campaigns Featured News

T-Mobile Dials Out Duopoly with Binge On Up

Joshua Hughes

April 1, 2016April 1, 2016

The mobile service provider is making the service available to T-Mobile Simple Choice customers first, and at no additional charge T-Mobile has launched Binge On...

Read Time:1 Minute, 41 Second

Branding Featured News

Lincoln Drives Brand with Fellow Barber Partnership

Olivia Pearce

April 1, 2016April 1, 2016

The deal includes membership privileges which entail vehicle detailing, car washes, and unique dining experiences, and more The Lincoln Motor Company has inked an exclusive...

Read Time:51 Second

Branding Featured News

Burger King Adds Flame to Angry Whopper Sequel

Deborah Joy Peter

April 1, 2016April 1, 2016

The new release is on a mission to throw out the misconception people have over a product prequel always being second to none Burger King...

Read Time:1 Minute, 47 Second

Advertising Featured News Videos

PepsiCo Does the Dew with Classy Black Label Debut

Joshua Hughes

March 31, 2016

The marque is extending its Boldly Refined campaign for a fully immersive brand experience as the variant hits retailers countrywide PepsiCo has added to its...

Read Time:1 Minute, 33 Second

Branding Featured News

British Airways Takes Summer to Spain from London City

Olivia Pearce

March 31, 2016

The new flights to the heart of Spain’s Costa Blanca will operate four times a week for 10 weeks from the end of June 2016...

Read Time:2 Minute, 2 Second

Featured Marketing News Social Media

Coca-Cola Strikes Chord with Share a Coke Evolution

Anisha Kapoor

March 31, 2016March 31, 2016

The push is being expanded under the Share a Coke and a Song theme to include Coca-Cola, Diet Coke, Coke Zero, and Coca-Cola Life Following...

Read Time:1 Minute, 0 Second

Essence Plots Brand Expansion with Three-City Debut

Deborah Joy Peter

March 31, 2016March 31, 2016

The three newly launched branches are currently engaged in an aggressive external recruitment effort to hire local talent Essence has formally established three new offices....

Read Time:1 Minute, 36 Second

Branding Campaigns Featured News Videos

InterContinental Books Riggle for Holiday Inn Express

Deborah Joy Peter

March 30, 2016March 30, 2016

In his newly secured Creative Director role, the funnyman is set to showcase the simple pleasures made possible via the brand’s hotels InterContinental Hotels Group has renewed...