Featured Archives | World Branding Forum

Read Time:1 Minute, 42 Second

Footage intertwined with the current Acura line-up, featuring the next-generation NSX supercar, gives the ad a modern twist. In conjunction with its thirtieth anniversary celebrations,...

Read Time:1 Minute, 48 Second

Advertising Featured News Videos

Kellogg’s Tackles Crunch Time with #GetsMeStarted

Joshua Hughes

April 28, 2016April 28, 2016

For the #GetsMeStarted push, the brand has partnered with a line-up of five first-time Team USA Olympic and Paralympic athletes. Kellogg’s has launched its What...

Read Time:1 Minute, 23 Second

Branding Featured News Videos

SC Johnson UK Makes 2016 Great Place to Work List

Thomas Ng

April 28, 2016April 28, 2016

SC Johnson UK was recognised as one of the 50 best medium-sized companies in the United Kingdom, ranking 46th on the list. Home-care giant, SC...

Read Time:1 Minute, 30 Second

Branding Campaigns Featured News

Budweiser Brings New Six-Pack to Rio 2016 Olympics

Olivia Pearce

April 27, 2016June 13, 2023

A few athletes will feature in a national Budweiser television spot slated to premiere in June and air during the Rio 2016 Olympics broadcast. Anheuser-Busch...

Read Time:1 Minute, 53 Second

Featured Marketing News

Sacramento Kings Scores Slam-dunk with New Identity

Anisha Kapoor

April 27, 2016April 27, 2016

The Sacramento Kings emblem has been re-imagined to reflect the civic and franchise pride which has lasted an entire generation. The Sacramento Kings have unveiled...

Read Time:1 Minute, 31 Second

Advertising Featured News

Wunderman New York Names Sami Thessman CCO

Deborah Joy Peter

April 27, 2016April 27, 2016

In his role at Wunderman New York, he will head accounts including United Airlines, Coca-Cola, E*TRADE, and Isle of Capri. Wunderman has appointed Sami Thessman...

Read Time:2 Minute, 19 Second

Branding Featured News

Tokyo 2020 Debuts Chequered Emblems for the Olympics

Olivia Pearce

April 26, 2016April 27, 2016

The new logos are immediate substitutes for the original Tokyo 2020 design which was pulled due to allegations of plagiarism. Tokyo 2020 has released the...

Read Time:1 Minute, 55 Second

Advertising Featured News Videos

PepsiMoji Extends Global Footprint with #SayItWithPepsi

Joshua Hughes

April 26, 2016April 26, 2016

The brand has created hundreds of proprietary PepsiMoji characters to support various themes including food, sports, travel, and music. Pepsi has expanded its global PepsiMoji...

Read Time:1 Minute, 5 Second

Escalade Sky Captain Sees Conversion to Piano Edition

Thomas Ng

April 26, 2016April 26, 2016

Dubbed the Piano edition, the launch follows the updates made to the Escalade Sky Captain whose re-imagination was unveiled last fall. Vehicle conversion company, Lexani...

Read Time:1 Minute, 16 Second

Branding Featured News

Grand Nikko to Launch Pilot Property in Tokyo’s Daiba

Deborah Joy Peter

April 26, 2016April 26, 2016

The new property is scheduled to re-open on 1 July 2016 as Grand Nikko Tokyo Daiba, Japan’s first Grand Nikko branded hotel. Hospitality management group,...

Read Time:1 Minute, 22 Second

Branding Campaigns Featured News Videos

Command Marks 20th Year with MC Hammer Collaboration

Olivia Pearce

April 25, 2016April 25, 2016

Its first celebrity partnership, the Command push aims to empower consumers to put away the toolbox and eliminate wall damage. 3M-owned home decorating solutions provider,...