Featured Archives | World Branding Forum

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The V90 campaign looks back on the former Paris Saint-Germain striker's rise from humble beginnings to international sporting stardom. Volvo Cars has once again teamed up...

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Branding Campaigns Featured News Videos

Neutrogena Debuts #mimicmommy Movement with Kristen Bell

Olivia Pearce

May 30, 2016May 30, 2016

Titled The Talk, the spot is one component of the #mimicmommy conversation Neutrogena aims to spark with families around sun safety. Neutrogena has launched its 2016 Choose...

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Chrysler Powers Up Pacifica with Brooklyn Decker Push

Deborah Joy Peter

May 30, 2016May 30, 2016

The digital campaign around the all-new 2017 Chrysler Pacifica introduces the PacifiKids and kicks off with actress, Brooklyn Decker. Chrysler has unveiled its pint-sized product...

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Featured Marketing News Videos

Yellow Pages Drives Digital with The Lemonade Stand

Anisha Kapoor

May 30, 2016May 30, 2016

The push by Yellow Pages runs until November using conventional and specialty television, sponsored video and posts, pre-roll, and more. Yellow Pages has launched a...

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Featured Marketing News

Ford Revs Up Hybrid Range with 2017 Fusion Energi

Joshua Hughes

May 27, 2016May 27, 2016

Changes to the Fusion Energi powertrain software and regenerative braking has taken the range up from 550 miles for the 2016 model. Ford has rolled...

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Apple Logs in at Union Square in San Francisco

Thomas Ng

May 27, 2016May 27, 2016

Union Square offers public Wi-Fi, a ‘green wall’ and regular acoustic performances, while powered by 100 percent renewable energy. Apple has launched a store on San...

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Branding Featured News

LondonHouse Chicago Celebrates Luxury Premiere

Olivia Pearce

May 27, 2016May 27, 2016

LondonHouse Chicago is part of Hilton’s Curio brand, a collection of upscale hotels promising discovery and authentic experiences. Curio – A Collection by Hilton and...

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Branding Campaigns Featured News Videos

Kia Pumps Up Soul with Music and Hamster Spot

Olivia Pearce

May 26, 2016May 26, 2016

The new Soul Jam ad by Kia transforms the classic, Dueling Banjos, into an internationally-inspired anthem which debuts this week. Kia Motors is once again...

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Advertising Featured News Videos

Hyundai Gets Social with the Tucson for Canada

Joshua Hughes

May 26, 2016May 26, 2016

For the 2016 Tucson, Hyundai has tied up with two social media icons to add a fresh advertising spin to the latest campaign for Canada....

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Featured Marketing News

Smirnoff Dives into Summer with Colours and Berries

Anisha Kapoor

May 26, 2016May 26, 2016

Now available countrywide, the Smirnoff Red, White & Berry comes in a 750-ml bottle and contains 30 percent alcohol by volume. Smirnoff is set to...

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Featured Industry News

Omnicom Health Introduces TBWA\WorldHealth Team

Deborah Joy Peter

May 26, 2016May 26, 2016

The newly appointed TBWA\WorldHealth under Omnicom leads report to CEO, Sharon Callahan, and Robin Shapiro, Group President, North America. Omnicom Health Group has unveiled the leadership for TBWA\WorldHealth,...

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Branding Featured News Videos

Cybrid Scores Diego Maradona for Mobile Football Game

Olivia Pearce

May 25, 2016May 25, 2016

Slated for release in Britain and Europe this year, the new virtual football game by Cybrid is a sequel to Japan’s smash-hit, BFB 2016. Japanese game developer, Cybrid, has...