Featured Archives | World Branding Forum

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A swanky property under The Luxury Collection by Starwood, the new location is situated within the Tokyo Garden Terrace Kioicho. International leisure group, Prince Hotels,...

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Advertising Featured News

Belstaff Unveils SS17 Menswear Collection

Joshua Hughes

June 13, 2016July 5, 2016

Inspired by Bruce Brown's On Any Sunday starring McQueen, the Belstaff collection captures the carefree attitude of men and women. Belstaff, a fashion enterprise steeped in...

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Featured Marketing News Videos

Sony Pictures Releases Angry Birds Preview with Shorts

Deborah Joy Peter

June 10, 2016July 5, 2016

The first of several spots, The Early Hatchling Gets the Worm is voiced by young children and features the iconic characters from Angry Birds. Sony...

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Advertising Featured News Videos

Jockey Promotes Self Expression with #ShowEm

Joshua Hughes

June 10, 2016July 5, 2016

The Jockey push debuts with three heroes proudly clad in the brand’s underwear who will appear in a series of personal videos and portraits. Global underwear...

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Branding Campaigns Featured News

VisitBritain Launches Love is Great in the US

Olivia Pearce

June 10, 2016July 5, 2016

The VisitBritain push includes a nationwide competition so fans can experience the array of choices the UK provides for LGBT travellers. As part of the Love is...

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Featured Industry News

TBWA Spruces Up with Key Leadership Appointments

Anisha Kapoor

June 10, 2016June 10, 2016

The expansion move by TBWA includes three senior promotions and two executive hires across the advertising network's New York office. TBWA\Chiat\Day has elevated Aki Spicer (pictured)...

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Branding Campaigns Featured News Videos

Reebok Elevates Fitness Instructors with #TrainerTribute

Olivia Pearce

June 9, 2016July 5, 2016

Continuing throughout 2016, the worldwide series by Reebok highlights multiple fitness disciplines including CrossFit and Studio. Reebok has launched a worldwide content series to celebrate...

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Advertising Featured News Videos

Hisense Backs UEFA Euro 2016 Deal with Quest for Glory

Joshua Hughes

June 9, 2016July 5, 2016

Led by a three-minute video, the Hisense short supports the sports sponsorship move as well as the brand’s #FeelEverything campaign. Consumer technology group, Hisense, has...

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Western Union Debuts 30 Days of Better in Six Markets

Thomas Ng

June 9, 2016July 5, 2016

The Western Union campaign will run in the United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Indonesia, and India until early July. Global payments giant, Western Union,...

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Edelman and UEG Partner for Global Starling Premiere

Deborah Joy Peter

June 9, 2016July 5, 2016

Starling will have teams from Edelman and United Entertainment Group in key offices across the US, Asia Pacific, and Europe. Edelman has partnered with United Entertainment Group to launch...

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Featured Marketing News

British Airways Unveils Top Dad Picks for Father’s Day

Deborah Joy Peter

June 8, 2016July 5, 2016

To mark the special occasion, British Airways has renamed some of its top destinations on a departure board at Heathrow Terminal 5. British Airways has...

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Branding Campaigns Featured News

Pantene Celebrates Summer and Curls with Jillian Hervey

Olivia Pearce

June 8, 2016June 8, 2016

Pantene, alongside the newly appointed ambassador, is set to launch a campaign aimed at fighting the frizz and strengthening curls. Pantene has called on Lion...