Featured Archives | World Branding Forum

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Casio has handed its PR and social media business to Cornerstone who will run a multifaceted programme for the brand’s major products. Casio America has...

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Advertising Featured News Videos

Travel MANager Launches at Homewood and Home2 by Hilton

Joshua Hughes

June 17, 2016June 17, 2016

The dedicated Travel MANager push unites professional advice, research, and trip suggestions under one convenient digital hub. Extended stay hotel brands under Hilton, Homewood Suites by...

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Featured Marketing News Videos

California Milk Processor Board Goes Junior on Got Milk?

Deborah Joy Peter

June 17, 2016July 5, 2016

The main aim is to take the impact healthy cooking has on younger generations even further—hence the title Jr Got Milk, Chef, got milk? The...

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Advertising Featured News

Sprite Uncaps New Season of Obey Your Verse Campaign

Joshua Hughes

June 16, 2016June 16, 2016

The Obey Your Verse line-up by Sprite includes 16 inspirational lyrics from three hip-hop icons namely 2Pac, Missy Elliott, and J. Cole. Sprite is set reintroduce its limited-edition Obey Your...

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Branding Campaigns Featured News Videos

Vision Direct Debuts Summer Push for Europe Delivery

Olivia Pearce

June 16, 2016July 5, 2016

The primary spot is available via YouTube, the Vision Direct website and the brand’s digital channels, including Facebook and Twitter. Vision Direct has released its...

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Swatch Activates Contactless Payment with Oberthur

Thomas Ng

June 16, 2016June 16, 2016

The partnership will see Oberthur Technologies make the contactless payment option available to Swatch customers in Switzerland. Swatch has inked a partnership with embedded security...

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Branding Featured News

Olapic Heightens Identity and Positioning with Rebrand

Deborah Joy Peter

June 16, 2016June 16, 2016

Its new logo designed by creative agency, Red Antler, places emphasis on the richness of content Olapic collects and curates for clients. Visual earned content platform,...

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Branding Design Featured News

Transport for London Unveils Johnston100 as New Typeface

Deborah Joy Peter

June 15, 2016July 5, 2016

Transport for London launches the new design in July, initially for printed materials, followed by its trains and station signage. Transport for London (TfL) has...

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Branding Campaigns Featured News

Stuart Weitzman Falls into Step with Gigi Hadid

Olivia Pearce

June 15, 2016June 16, 2016

The model will represent Stuart Weitzman for its Fall 2016 campaign which will showcase brand’s new season's essential silhouettes. Global footwear giant, Stuart Weitzman, has...

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Advertising Featured News

Chevron Fuels Techron with Lauren Fix Partnership

Joshua Hughes

June 15, 2016June 16, 2016

The automotive guru stars in a Chevron push spotlighting the pros the Techron’s Complete Fuel System Cleaner and Fuel Injector Cleaner. Chevron has named Lauren Fix...

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Featured Industry News

TBWA Appoints Erik Vervroegen to Creative Dual Role

Anisha Kapoor

June 15, 2016June 16, 2016

Vervroegen's comeback to TBWA celebrates his appointment as ECD for TBWA\Chiat\Day and Global Head of Art for TBWA\Worldwide. TBWA has hired Erik Vervroegen (pictured) as Executive...

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Apple Unveils Biggest Release with iOs 10 Preview

Thomas Ng

June 14, 2016July 5, 2016

Apple introduces update to Messages, Home app, Photos, Music and News, and opens Siri, Maps, Phone, and Messages to developers. At its Worldwide Developers Conference...