Featured Archives | World Branding Forum

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The primary spot is available via YouTube, the Vision Direct website and the brand’s digital channels, including Facebook and Twitter. Vision Direct has released its...

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Swatch Activates Contactless Payment with Oberthur

Thomas Ng

June 16, 2016June 16, 2016

The partnership will see Oberthur Technologies make the contactless payment option available to Swatch customers in Switzerland. Swatch has inked a partnership with embedded security...

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Branding Featured News

Olapic Heightens Identity and Positioning with Rebrand

Deborah Joy Peter

June 16, 2016June 16, 2016

Its new logo designed by creative agency, Red Antler, places emphasis on the richness of content Olapic collects and curates for clients. Visual earned content platform,...

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Branding Design Featured News

Transport for London Unveils Johnston100 as New Typeface

Deborah Joy Peter

June 15, 2016July 5, 2016

Transport for London launches the new design in July, initially for printed materials, followed by its trains and station signage. Transport for London (TfL) has...

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Branding Campaigns Featured News

Stuart Weitzman Falls into Step with Gigi Hadid

Olivia Pearce

June 15, 2016June 16, 2016

The model will represent Stuart Weitzman for its Fall 2016 campaign which will showcase brand’s new season's essential silhouettes. Global footwear giant, Stuart Weitzman, has...

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Advertising Featured News

Chevron Fuels Techron with Lauren Fix Partnership

Joshua Hughes

June 15, 2016June 16, 2016

The automotive guru stars in a Chevron push spotlighting the pros the Techron’s Complete Fuel System Cleaner and Fuel Injector Cleaner. Chevron has named Lauren Fix...

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Featured Industry News

TBWA Appoints Erik Vervroegen to Creative Dual Role

Anisha Kapoor

June 15, 2016June 16, 2016

Vervroegen's comeback to TBWA celebrates his appointment as ECD for TBWA\Chiat\Day and Global Head of Art for TBWA\Worldwide. TBWA has hired Erik Vervroegen (pictured) as Executive...

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Apple Unveils Biggest Release with iOs 10 Preview

Thomas Ng

June 14, 2016July 5, 2016

Apple introduces update to Messages, Home app, Photos, Music and News, and opens Siri, Maps, Phone, and Messages to developers. At its Worldwide Developers Conference...

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Branding Featured News

Mars Grows Wrigley Business in the United States

Olivia Pearce

June 14, 2016June 14, 2016

The Wrigley project by Mars includes a 145,000-square-foot expansion to its Yorkville facility, new Skittles lines, and jobs for the community. Wrigley, a subsidiary of...

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Advertising Featured News

Cannes Lions Reveals #SeeItBeIt Class of 2016

Joshua Hughes

June 14, 2016July 5, 2016

Fifteen female creatives from worldwide markets have been selected to form the 2016 #SeeItBeIt group. Their participation is being sponsored. #SeeItBeIt, the initiative by Cannes...

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Microsoft to Acquire LinkedIn for $26.2 Billion in Cash

Thomas Ng

June 13, 2016June 13, 2016

The Microsoft takeover deal will see LinkedIn retain its brand, culture, and independence, with CEO Jeff Weiner still seated at the helm. In line with...

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Featured Marketing News

Perfect365 Engages Laurel DeWitt for Celebrity Looks

Deborah Joy Peter

June 13, 2016July 5, 2016

The MetalChic and Queen styles by DeWitt are free for users, and available under the ‘Brands’ category of the Perfect365 app. Beauty app, Perfect365, utilised...