Featured Archives | World Branding Forum

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Magic Pony joins Twitter Cortex, a team of engineers, data scientists, and researchers dedicated to building an easily relatable product. Twitter has acquired Magic Pony Technology,...

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Featured Industry News

Cannes Lions Unveils Winners for Five Categories

Deborah Joy Peter

June 21, 2016June 21, 2016

The Cannes Lions for Direct, Glass, Print & Publishing, Promo & Activation, and Radio have been presented to the respective winners. Cannes Lions has revealed...

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Advertising Featured News

McCann Names John Mescall Global Creative Council President

Joshua Hughes

June 21, 2016June 21, 2016

The move expands Mescall’s role at McCann and will see him marshal creative resources across all of the group’s regions and disciplines. McCann Worldgroup has...

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Branding Campaigns Featured News Videos

Visa Hits the Olympic Road with Global Carpool Push

Olivia Pearce

June 20, 2016June 20, 2016

A new direction in its marketing and communications, Carpool by Visa will run globally across all channels, ranging from digital to broadcast. Visa, the exclusive...

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Featured Marketing News

Ford Escapes with I Love New York Campaign Partnership

Deborah Joy Peter

June 20, 2016June 20, 2016

Titled Escape NYC: An Escape the Room Driving Experience, the event takes place from 23-26 June and celebrates the Ford Escape. Ford and popular experiential...

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Yahoo! Japan Tackles Text Neck with Smart Stretch 360

Thomas Ng

June 20, 2016June 20, 2016

Smart Stretch 360 by Yahoo! Japan is the first attempt anywhere at a smartphone video which utilises YouTube’s 360-degree video feature. In conjunction with its highly...

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Advertising Featured News

RKCR/Y&R Names Jonathan Burley to CCO Role

Joshua Hughes

June 20, 2016June 20, 2016

The newly hired Jonathan Burley steps into said capacity from CHI & Partners where he previously led creative output for the past six years. RKCR/Y&R has...

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Branding Campaigns Featured News Videos

Turkish Airlines Scores David Guetta for UEFA Deal

Olivia Pearce

June 17, 2016June 17, 2016

The partnership will see Turkish Airlines featured in re-mixer and DJ David Guetta’s UEFA EURO 2016 anthem rolling out in 24 markets. Turkish Airlines has secured...

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Featured Industry News

Casio America Names Cornerstone Agency of Record

Anisha Kapoor

June 17, 2016June 17, 2016

Casio has handed its PR and social media business to Cornerstone who will run a multifaceted programme for the brand’s major products. Casio America has...

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Advertising Featured News Videos

Travel MANager Launches at Homewood and Home2 by Hilton

Joshua Hughes

June 17, 2016June 17, 2016

The dedicated Travel MANager push unites professional advice, research, and trip suggestions under one convenient digital hub. Extended stay hotel brands under Hilton, Homewood Suites by...

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Featured Marketing News Videos

California Milk Processor Board Goes Junior on Got Milk?

Deborah Joy Peter

June 17, 2016July 5, 2016

The main aim is to take the impact healthy cooking has on younger generations even further—hence the title Jr Got Milk, Chef, got milk? The...

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Advertising Featured News

Sprite Uncaps New Season of Obey Your Verse Campaign

Joshua Hughes

June 16, 2016June 16, 2016

The Obey Your Verse line-up by Sprite includes 16 inspirational lyrics from three hip-hop icons namely 2Pac, Missy Elliott, and J. Cole. Sprite is set reintroduce its limited-edition Obey Your...