Featured Archives | World Branding Forum

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KFC has unveiled its summer-inspired Extra Crispy Colonel campaign featuring brand ambassador and actor George Hamilton. In an advertising campaign set to launch on 26...

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Advertising Featured News Videos

Hisense Goes Football Freestyling with Social Push

Joshua Hughes

June 24, 2016June 24, 2016

Hisense has engaged influencers from European markets UK, France, Spain, Germany, and Italy for its UEFA Euro 2016 campaign. As headline sponsor for UEFA Euro 2016, Hisense...

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Featured Marketing News

Stella Artois Does Summer with Host One to Remember

Anisha Kapoor

June 24, 2016June 24, 2016

The Stella Artois campaign entails partnerships with Hollywood's Hilary Duff, Bombas & Parr, and performance creator, Juliette Campbell. Stella Artois has started a summer campaign designed...

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Branding Campaigns Featured News Videos

SweeTARTS Debuts Follow Your Tart with Troye Sivan

Olivia Pearce

June 23, 2016June 23, 2016

The new SweeTARTS campaign stars Troye Sivan alongside internet gaming sensation, Adam Montoya and LARPing expert, Momo O’Brien. Nestlé-owned candy brand, SweeTARTS, has launched its...

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Featured Marketing News

Jack Daniel’s Whiskey Launches Inaugural Global Barrel Hunt

Anisha Kapoor

June 23, 2016June 23, 2016

The event supports Jack Daniel’s 150th anniversary of the Lynchburg-based distillery dedicated to the production of its Tennessee whiskey. In conjunction with the 150th anniversary...

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Branding Featured News

Wyndham Grand Travels to Athens for Grecian Debut

Deborah Joy Peter

June 23, 2016June 23, 2016

The location adds to the Wyndham Grand portfolio, and joins markets such as Shanghai, Istanbul, Doha, Salzburg, Chicago, and Orlando. Wyndham Hotel Group has expanded its luxury...

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Advertising Featured News

Cannes Lions Welcomes Day Five with Mobile and More

Joshua Hughes

June 23, 2016June 23, 2016

The latest awards show days honours agencies and campaigns in the Mobile, Media, Innovation, Creative Date, and Cyber Lions segments. Cannes Lions has awarded the 2016...

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Branding Campaigns Featured News Videos

Foot Locker Launches Draft Push Starring Ben Simmons

Olivia Pearce

June 22, 2016June 22, 2016

The Foot Locker campaign is part of the brand’s ‘Approved’ marketing platform and features two spots starring NBA Draft, Ben Simmons. Foot Locker has rolled...

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Featured Industry News

Cannes Lions Presents Day Four and Lions Innovation

Anisha Kapoor

June 22, 2016June 22, 2016

Creative Effectiveness, Design, Outdoor, PR, Product Design, and Digital Craft winners were named, and the Lions Innovation started at Cannes Lions. The third awards show...

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Kiosked Unveils 360 Panorama Experiences at Cannes Lions

Deborah Joy Peter

June 22, 2016June 13, 2023

The Kiosked offering serves as a virtual reality platform for premium publishers and global brands to enhance the consumer experience. Advertising automation provider, Kiosked, has launched 360°...

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Advertising Featured News

IAA Activates Global Leadership for Two Terms

Joshua Hughes

June 22, 2016June 22, 2016

The team will represent the International Advertising Association (IAA) from the first term beginning in 2016 and the second ending in 2018. During its recent Board...

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Branding Campaigns Featured News Videos

Sprite Spotlights LeBron James Win with #DapTheKing

Olivia Pearce

June 21, 2016June 21, 2016

Titled #DapTheKing, the social media push by Sprite entails a major consumer engagement component and limited-edition 16-ounce can. Sprite has rolled out a social media...