Featured Archives | World Branding Forum

Read Time:1 Minute, 2 Second

In line with the continued sponsorship deal, the Kia line-up will includes urban passenger vehicle, Soul, and midsize sedan brand, Optima. Kia Motors America has...

Read Time:1 Minute, 16 Second

Branding Featured News

Expedia Adds Rail to UK’s Online Travel Retail Space

Deborah Joy Peter

July 18, 2016July 18, 2016

While there are plans to expand the offering into other markets, Expedia UK customers will be the first to book rail travel online. Expedia is set...

Read Time:1 Minute, 4 Second

Branding Design Featured News

North Point Unveils First Tri-Branded Marriott Hotel

Olivia Pearce

July 18, 2016July 18, 2016

Opening in 2018, guests of each of the three Marriott hotels will have access to the full amenities within said landmark tri-branded property. Atlanta-based North...

Read Time:1 Minute, 3 Second

Featured Marketing News

Krispy Kreme Brings the World to North America

Anisha Kapoor

July 18, 2016July 18, 2016

The new Krispy Kreme releases include the Crème Brûleé, Tiramisu, and Churro doughnuts as well as its Frozen Dulce de Leche special. Krispy Kreme has...

Read Time:1 Minute, 12 Second

Advertising Featured News Videos

Sealy and Sears Surprise Homeowners with First Night

Joshua Hughes

July 15, 2016July 15, 2016

The Sealy push brings to life digital content which captures the heartfelt reactions from homeowners who have benefited from the programme. Global bedding provider, Sealy,...

Read Time:1 Minute, 35 Second

Branding Featured News

Conrad Hotels & Resorts Lands on Bora Bora Shores

Olivia Pearce

July 15, 2016July 15, 2016

Formerly Hilton Bora Bora Nui Resort & Spa, the property will undergo a multi-million-dollar makeover and open as Conrad Bora Bora Nui. Conrad Hotels & Resorts, a...

Read Time:1 Minute, 16 Second

Finn Partners Expands with Greenfield Belser Takeover

Anisha Kapoor

July 15, 2016July 15, 2016

With the move, Finn Partners enhances its capabilities in brand strategy, digital design, web technologies, and content marketing. Global public relations network, Finn Partners, has acquired...

Read Time:1 Minute, 22 Second

Viber Signs with The Huffington Post for Sticker Series

Deborah Joy Peter

July 15, 2016July 15, 2016

The Huffington Post will launch Viber Public Chat to host discussions featuring celebrities, personalities, and brands across various topics. Viber, the messaging app with more...

Read Time:2 Minute, 16 Second

Branding Campaigns Featured News Videos

Coca-Cola Elevates Rio Games with #ThatsGold

Olivia Pearce

July 14, 2016July 14, 2016

#ThatsGold heads to North America and beyond to celebrate the Rio Games through a global television, print and out-of-home campaign. For the 88th year of...

Read Time:1 Minute, 22 Second

Advertising Featured News Videos

Gillette Heads to the Olympics with Perfect Isn’t Pretty

Joshua Hughes

July 14, 2016July 14, 2016

The new Gillette campaign includes a tie-up with singer-songwriter, Sia, and features the brand’s global roster of athlete ambassadors. Gillette has launched Perfect Isn’t Pretty,...

Read Time:2 Minute, 11 Second

Featured Marketing News

Ford Powers Up 2016 Focus RS in the United States

Deborah Joy Peter

July 14, 2016July 14, 2016

The new Ford hatch runs on 350 horsepower and four driving modes to deliver a high-performing torque and premium driving experience. Ford has unveiled the Focus...

Read Time:1 Minute, 32 Second

Samsung Dials into America with Latest Galaxy Tab

Thomas Ng

July 14, 2016July 14, 2016

Featuring a vibrant display, the latest Android OS, and upgradeable storage, the Samsung device is ideal for personal entertainment. Samsung Electronics America has launched the...