Featured Archives | World Branding Forum

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The DoubleTree hotel joins Hilton’s Chongqing pipeline featuring three other spa resorts—one in New North Zone and another in Nanshan. Hilton has unveiled DoubleTree by...

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Advertising Featured News Videos

H&M Launches For Every Victory with Caitlyn Jenner

Joshua Hughes

July 22, 2016July 22, 2016

The H&M advertising campaign, featuring Caitlyn Jenner, celebrates the power of sports and self-belief in transforming people’s lives. H&M has rolled out a commercial in...

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Branding Campaigns Featured News

Aldo Redefines Visual Identity with #AldoMovesMe

Olivia Pearce

July 22, 2016July 22, 2016

The new Aldo identity is supported by a worldwide marketing push across channels such as print, digital, out-of-home, and social media. Aldo has launched its fall...

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Featured Marketing News

Foot Locker Runs Second Real Lives, Real Runners Push

Deborah Joy Peter

July 22, 2016July 22, 2016

The annual Foot Locker campaign welcomes a return partnership with ASICS and features a filmmaking collaboration with MOFILM. New York based specialty athletic retailer, Foot...

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Featured Industry News

TBWA Boosts Gatorade Biz with Creative Promotions

Anisha Kapoor

July 22, 2016July 22, 2016

Renato Fernandez has been named ECD on the account, while Doug Menezes has been elevated to Creative Director at TBWA in LA. TBWA has introduced...

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Europcar Celebrates Millennial Travel with Digital Push

Joshua Hughes

July 21, 2016July 21, 2016

Titled Moving Sam’s Way, the Europcar campaign has partnered with YouTubers to create a connection with its social media audiences. European vehicle rental service provider, Europcar,...

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Branding Campaigns Featured News

UGG Introduces Fresh Twist to Original Classic Boot

Olivia Pearce

July 21, 2016July 21, 2016

The UGG release features a media campaign set for the fall with the brand’s first global women’s ambassador, Rosie Huntington-Whiteley. UGG has unveiled a re-imagined...

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Featured Marketing News

Essence London Names Jenny Bullis CEO for EMEA

Deborah Joy Peter

July 21, 2016July 21, 2016

In said Essence role, Bullis will head the EMEA market, and grow the network’s existing and new client business across the region. Essence, a global digital...

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Branding Campaigns Featured News

Tommy Hilfiger Unveils #THEGIRL with Gigi Hadid

Deborah Joy Peter

July 20, 2016July 20, 2016

Debuting in July, #THEGIRL is anchored in a digital push that reflects Hadid's style and the Tommy Hilfiger 'classic American cool' heritage. Tommy Hilfiger will launch #THEGIRL, a...

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Advertising Featured News

Citizen Clocks In with New Eco-Drive Campaign

Joshua Hughes

July 20, 2016July 20, 2016

The Citizen push features bold imagery and real people closely aligned with the marque in their passions, life choices, and work. Citizen Watch Company of...

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Branding Featured News

W Hotels Expands Starwood Luxury into Edinburgh

Olivia Pearce

July 20, 2016July 20, 2016

The W Hotels entry will elevate the hospitality landscape with modern architecture, signature amenities, and a full calendar of happenings. Starwood Hotels & Resorts is...

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Ketchum Names Barri Rafferty Worldwide President

Anisha Kapoor

July 20, 2016July 20, 2016

In her new Ketchum role, she will advance the group’s momentum, seize opportunities, and help manage its growth on a global basis. Ketchum has named...