Featured Archives | World Branding Forum

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The athlete is set to appear in local television and radio commercials as well as online, print, and social media promotions for CenturyLink. CenturyLink has...

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Campaigns Featured News Social Media

Vision Direct Flashes Cool Aid with #ThinkUV

Deborah Joy Peter

August 2, 2016August 2, 2016

Vision Direct has partnered with Fight for Sight to launch #ThinkUV, a push focused on the dangers of and protecting against UV rays. Europe's online...

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Featured Industry News

Jose Papa Named Managing Director of Lions Festivals

Anisha Kapoor

August 2, 2016August 2, 2016

The role assumed by Jose Papa covers Cannes Lions, Lions Health, Lions Innovations, Lions Entertainment as well as regional events. Lions Festivals has named Jose Papa...

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Advertising Featured News Videos

Dodge Debuts ‘Domestic. Not Domesticated.’ Tagline

Joshua Hughes

August 1, 2016August 1, 2016

The new tagline by Dodge and SRT is to be integrated into all communications across multiple platforms and consumer touch points. America’s Dodge and performance...

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Branding Featured News

Beautyrest Sweetens Slumber with Sleeptracker

Olivia Pearce

August 1, 2016August 1, 2016

The smartphone app by Beautyrest monitors elements of motion, heart rate, and breathing to assess sleep patterns, including REM sleep. On the back of its...

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Featured Marketing News

Mytyres.co.uk Rewards Loyalty for Anniversary

Deborah Joy Peter

August 1, 2016August 1, 2016

Mytyres.co.uk, in partnership with Michelin, will hold a two-ticket prize draw for a BMW Goodwood Driving Experience giveaway. In celebration of its fifteenth anniversary festivities,...

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5WPR Expands Health Portfolio with New Business

Anisha Kapoor

August 1, 2016August 1, 2016

5WPR has been named agency of record by American stress expert, Pete Sulack, for whom it will implement a strategic public relations plan. International communications group,...

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Advertising Featured News Videos

The Ritz-Carlton Unlocks Room No. 8 in London

Joshua Hughes

July 29, 2016July 29, 2016

Advertisements and video content from the Room No. 8 exercise by The Ritz-Carlton for London ran on the Vogue and GQ UK websites. The Ritz-Carlton...

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Branding Featured News

Baileys Raises Glass to Duty Free Shoppers with XC

Olivia Pearce

July 29, 2016July 29, 2016

Steeped in French sophistication, Baileys XC affords travellers a unique blend available for purchase only at selected airports worldwide. Baileys, the brand specialised in Irish...

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Featured Marketing News

EBay Shops with Rachel Zoe for Summer of Choice

Deborah Joy Peter

July 29, 2016July 29, 2016

Shoppers are invited to take to the polls again to weigh in on new ‘Americana’ prints the stylist has created exclusively for eBay. Online retail...

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Featured Marketing News

Beyond Skin Supports Wildlife. Not Entertainers Push

Anisha Kapoor

July 29, 2016July 29, 2016

Beyond Skin has tied up with World Animal Protection UK for its Tiger and Tigress product lines in aid of the public awareness campaign. Luxury...

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New Balance Canada Races Ahead with 3D Technology

Olivia Pearce

July 28, 2016July 28, 2016

New Balance Canada debuts its inaugural Stride I.D. Experience Lab alongside Sport Chek today at its flagship store in Sherway Gardens. New Balance has introduced a...