Featured Archives | World Branding Forum

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Developed by stop-motion artist, PES, to bring to life the model’s innovative features, the Honda campaign is led by a 60-second spot. Honda has launched...

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Branding Campaigns Featured News Videos

Stella Artois Makes Music to the Sound of Bittersweet

Olivia Pearce

August 4, 2016August 4, 2016

An extension of an ongoing branding campaign, Stella Artois has partnered with The Roots to launch the original song, Bittersweet. Stella Artois has forged a...

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Featured Marketing News Videos

Kids Foot Locker Hits School with Kyrie Irving

Deborah Joy Peter

August 4, 2016August 4, 2016

In the new spot, the star meets one his biggest fans who is decked out in fresh Nike gear from Kids Foot Locker, and they do...

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Featured Marketing News Videos

Staples Canada Takes Mums Shopping for School

Anisha Kapoor

August 4, 2016August 4, 2016

The promotional campaign by Staples Canada entails a combination of television, radio, digital, and cinema advertising components. Staples Canada has launched an extensive campaign in time...

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Samsung Electronics Thinks Big with Galaxy Note7

Thomas Ng

August 3, 2016August 3, 2016

The Samsung Galaxy Note7 is designed to strike a balance between work and play, so it exceeds a user’s expectations of a smartphone. Samsung has...

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Branding Featured News

Nike Flexes Digital Muscle with Nike+ App Launch

Olivia Pearce

August 3, 2016August 3, 2016

Available on iOS and Android in the United States, Nike+ adapts to a consumer’s preferences to offer the best product recommendations. Nike has rolled out...

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Featured Marketing News

Disney Fashion Struts the YouTube Runway

Deborah Joy Peter

August 3, 2016August 3, 2016

The five-part original Disney series is hosted by YouTube influencers LaurDIY, Jaleesa Moses, Meredith Foster, and Lucy & Lydia. Disney has premiered Destination: Disney Style, a new YouTube series taking viewers...

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Advertising Featured News Videos

Wild Turkey Inks Deal with Matthew McConaughey

Joshua Hughes

August 2, 2016August 2, 2016

The celebrity spokesperson will serve as chief storyteller for Wild Turkey and its campaigns—both behind and in front of the camera. Wild Turkey has struck...

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Branding Campaigns Featured News

CenturyLink Secures Denver Broncos’ Brandon Marshall

Olivia Pearce

August 2, 2016August 2, 2016

The athlete is set to appear in local television and radio commercials as well as online, print, and social media promotions for CenturyLink. CenturyLink has...

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Campaigns Featured News Social Media

Vision Direct Flashes Cool Aid with #ThinkUV

Deborah Joy Peter

August 2, 2016August 2, 2016

Vision Direct has partnered with Fight for Sight to launch #ThinkUV, a push focused on the dangers of and protecting against UV rays. Europe's online...

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Featured Industry News

Jose Papa Named Managing Director of Lions Festivals

Anisha Kapoor

August 2, 2016August 2, 2016

The role assumed by Jose Papa covers Cannes Lions, Lions Health, Lions Innovations, Lions Entertainment as well as regional events. Lions Festivals has named Jose Papa...

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Advertising Featured News Videos

Dodge Debuts ‘Domestic. Not Domesticated.’ Tagline

Joshua Hughes

August 1, 2016August 1, 2016

The new tagline by Dodge and SRT is to be integrated into all communications across multiple platforms and consumer touch points. America’s Dodge and performance...