Featured Archives | World Branding Forum

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The Dove Chocolate promotional push by Mars Chocolate North America inspires people to live life to the fullest and with no regrets. Mars Chocolate North America has...

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Papa John’s Debuts Cupcakes with Peyton Manning

Joshua Hughes

August 22, 2016August 22, 2016

For its new NFL-themed campaign, Papa John’s has partnered with NFL greats, Peyton Manning and J.J. Watt, to roll out Cupcakes spot. Papa John’s has...

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Branding Campaigns Featured News Videos

Campbell’s Chunky Adds Everyman Card to Game

Olivia Pearce

August 22, 2016August 22, 2016

For the latest Chunky campaign, Campbell’s has inked partnerships with six athletes. The brand is Official Soup Sponsor of the NFL. Campbell’s has enlisted six...

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Featured Marketing News

Curio Tours Five American Cities with Gavin DeGraw

Deborah Joy Peter

August 22, 2016August 22, 2016

The Curio tie-up affords travellers the ‘inside scoop’ into their experiences with select cities as part of the #CitiesbyCurio programme. Curio – A Collection by...

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Featured Marketing News

Swire Coca-Cola Kicks It with the Denver Broncos

Joshua Hughes

August 19, 2016August 19, 2016

Swire Coca-Cola has released specially designed bottles to commemorate the Denver Broncos so fans can join in the celebration. Swire Coca-Cola salutes the defending World Champion, Denver Broncos,...

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What the Fart is That Smell, Ubisoft?

Deborah Joy Peter

August 19, 2016August 20, 2016

Ubisoft has launched a campaign surrounding the Nosulus Rift, which features three videos discussing how the perfect fart was created. How can something that smells...

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Branding Campaigns Featured News

Campbell Canada Freshens Up Look and Flavours

Olivia Pearce

August 19, 2016August 19, 2016

The Campbell Canada makeover supports the brand’s aim to offer only products that Canadians are proud to serve their families. Campbell Canada has moved to...

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Visa Debuts Airport Companion in Asia Pacific

Thomas Ng

August 19, 2016August 19, 2016

The Visa Airport Companion programme affords cardholders a complete experience via a digitally-integrated mobile platform. Global payments juggernaut, Visa has rolled out its Airport Companion...

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Nike Debuts Unlimited Will Starring Kyle Maynard

Joshua Hughes

August 18, 2016August 18, 2016

The latest installment from the ‘Unlimited’ campaign by Nike captures Kyle Maynard and his painstaking motivation to push his limits daily. Nike has unveiled the...

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Branding Featured News

Procter & Gamble Signs On Laurie Hernandez

Deborah Joy Peter

August 18, 2016August 18, 2016

The Olympian has been named Crest and Orgullosa ambassador by Procter & Gamble, while her mother joins the Thank You Mom line-up. Revealing its latest...

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Branding Featured News

American Family Insurance Inks John Legend Deal

Olivia Pearce

August 18, 2016August 18, 2016

American Family Insurance has appointed multi-award winning artiste and musician, John Legend, to its brand ambassador line-up. American Family Insurance has named John Legend the...

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Featured Marketing News

Starwood Builds The Alexander for Armenia Entry

Anisha Kapoor

August 18, 2016August 18, 2016

The Starwood property underscores the brand’s strategy to meet the growing demand for experiential luxury travel in emerging markets. Starwood will enter Armenia with the...