Featured Archives | World Branding Forum

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The Christian Louboutin alliance with SportyHenri entails four limited-edition styles based on the designer’s collectible sneaker silhouettes. Christian Louboutin has launched an exclusive capsule collection...

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Branding Featured News

Kraft Heinz Adds Crunch with Bagel Bites Release

Olivia Pearce

September 13, 2016September 13, 2016

The Bagel Bites Mini Bagel Dogs by Kraft Heinz is available at select retailers in the United States and is a newly released snack for...

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Advertising Featured News Videos

Ad Council Wins Emmy for Love Has No Labels

Joshua Hughes

September 13, 2016September 13, 2016

Backed by Coca-Cola, Google, PepsiCo, P&G, Unilever, and more, it is the first time a PSA and the Ad Council have snagged the title. The...

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Weber Shandwick Unveils London’s Flipside Takeover

Deborah Joy Peter

September 13, 2016September 13, 2016

The Weber Shandwick move combines Flipside’s services with its own social media, brand publishing, and integrated media capabilities. Communications network, Weber Shandwick, has acquired Flipside,...

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Purple and Cisco Team Up for Better Together

Thomas Ng

September 13, 2016September 13, 2016

While the Purple push targets both the United Kingdom and Spain, the offering and its associated discounts are available across the EMEA. UK-based intelligent spaces company,...

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Advertising Featured News Videos

Burger King Beefs Up with Cheetos Chicken Fries

Joshua Hughes

September 12, 2016September 12, 2016

In line with the debut, Burger King and Cheetos have released a 15-second promotional spot to generate buzz over the fresh roll-out. Fast food...

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Branding Campaigns Featured News

Banana Republic Reveals Olivia Palermo Tie-up

Olivia Pearce

September 12, 2016September 12, 2016

The ambassador appointment by Banana Republic will see the style icon integrated throughout the brand’s global marketing initiatives. Banana Republic has named international style...

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Featured Marketing News

Etihad Airways and Jimmy Choo Hit the Runway

Anisha Kapoor

September 12, 2016September 12, 2016

Etihad Airways is hosting a VIP lounge at NYFW with Jimmy Choo until 15 September featuring its most iconic shoes from the past 20 years....

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Finn Partners Appoints NBC Icon John Seigenthaler

Deborah Joy Peter

September 12, 2016September 12, 2016

He will serve as Senior Counsel at Finn Partners, and advise clients on crisis communications, reputation management, and more. Global public relations firm, Finn Partners,...

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Apple Watch Hermès Launches Fall Collection

Thomas Ng

September 9, 2016September 9, 2016

The Series 2 collection by Hermès incorporates leather bands and designs inspired by the iconic Clipper, Cape Cod and Espace variants. Hermès has introduced Apple...

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Featured Marketing News Videos

UGG Unveils Do Nothing Starring Tom Brady

Deborah Joy Peter

September 9, 2016September 9, 2016

The UGG campaign launches on 11 September featuring Tom Brady, Jeff Bridges, and Julian Edelman from the New England Patriots. UGG has created a fall...

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Advertising Featured News Videos

Kia Kicks It with Bo Jackson for MVP of SUVs Push

Joshua Hughes

September 9, 2016September 9, 2016

The Kia push makes its broadcast debut on 11 September, marking the brand's third consecutive season with NBC’s Sunday Night Football. Kia Motors has rolled out...