Featured Archives | World Branding Forum

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KLM has launched a pop up in San Francisco, inviting travellers to discover more about the Dutch airline and experience its innovation. KLM has launched...

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MoneyGram Holds the DOR Sacred in Romania

Joshua Hughes

October 5, 2016October 5, 2016

Launching in the UK, Romanian, Belgium, Germany, Italy, and Spain, the MoneyGram effort will feature across all primary media channels. MoneyGram is rolling out a...

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Featured Marketing News

Maidenform Appoints Micaela Erlanger Ambassador

Deborah Joy Peter

October 5, 2016October 5, 2016

As part of her work with the brand, Micaela Erlanger will show the Maidenform woman how to use the new season’s collections. Maidenform has appointed...

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Advertising Featured News

Reebok Ups #PerfectNever Game with Gigi Hadid

Joshua Hughes

October 4, 2016October 4, 2016

For the second and latest phase of its #PerfectNever movement, Reebok has selected Gigi Hadid as the newest face of the campaign. Reebok has appointed Gigi...

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Branding Featured News

Starwood Unveils Hotel Colonnade in Coral Gables

Olivia Pearce

October 4, 2016October 4, 2016

The Starwood makeover repositions the property as an elevated retreat parked on the famed Miracle Mile in the heart of Coral Gables. Hotel Colonnade, the...

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Featured Marketing News

Hershey Delivers Trifecta with Cookie Layer Crunch

Deborah Joy Peter

October 4, 2016October 4, 2016

To meet the demand for multi-textural experiences, Hershey’s has re-imagined its classic chocolate bar with cookie bits and fun fillings. The Hershey Company has rolled...

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Busch Goes Sprint Hunting with Kevin Harvick

Thomas Ng

October 4, 2016June 13, 2023

The promotional hunt by Busch features a partnership with Sprint Cup driver, Kevin Harvick, and big-win opportunities for its beer fans. Busch is kicking the...

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Advertising Featured News

Bud Light Celebrates Raw Americana with Lady Gaga

Joshua Hughes

October 3, 2016October 3, 2016

Bud Light and Lady Gaga are partnering to offer fans a first listen of the album, Joanne, alongside a dedicated dive bar tour experience. American...

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Branding Featured News

British Airways to Serve Marks & Spencer Meal Deals

Olivia Pearce

October 3, 2016October 3, 2016

British Airways is upgrading its menu to Marks & Spencer’s Food on the Move range to meet the needs of passengers on short-haul flights. British Airways...

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Featured Marketing News

AC Milan Ups Game with Diesel Style Partnership

Anisha Kapoor

October 3, 2016October 3, 2016

AC Milan has named Diesel its style partner in a three-year strategic collaboration which will see the Italian designer dress the team off-field. AC Milan...

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Branding Featured News

Seiko Debuts New Boutique in Miami Design District

Deborah Joy Peter

October 3, 2016October 3, 2016

The new Miami Seiko boutique boasts a design that conveys the brand's vision, with an emphasis on innovation, refinement, and luxury. Seiko celebrates the second boutique to enter the...

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Branding Featured News

Coca-Cola West Meets East with Japanese Integration

Olivia Pearce

September 30, 2016September 30, 2016

Launching in April 2017, Coca-Cola Bottling Japan will operate in Tokyo and 37 prefectures, with a revenue projection of about one trillion yen. Coca-Cola West and...