Featured Archives | World Branding Forum

Oakheart is redefining its positioning with the introduction of fresh packaging to its product portfolio to stand alone from Bacardí. Oakheart has launched a rebranding...

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Leetchi Adds the United Kingdom to Money Pot

Thomas Ng

To better service its 200,000 UK customers already utilising the Paris-based money collection platform, Leetchi has integrated the GBP. Global online money collection network, Leetchi, has...

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Featured Industry News

Y&R Appoints David Patton as Global President

Olivia Pearce

Y&R has made a series of key appointments, including the recent hire of Grey Group EMEA lead, David Patton, who joins in January 2017. Y&R...

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Ketchum West Names Two New Associate Directors

Deborah Joy Peter

Ketchum West veterans, Suzanne Maloney and Kevin Oates, have been appointed Associate Director for San Francisco and Los Angeles. Ketchum West has made two fresh senior...

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Featured Marketing News

British Airways Increases Capacity for Germany

Deborah Joy Peter

British Airways is ushering in the winter season with bigger aircraft and additional flights for travellers planning a trip to Germany. British Airways is providing...

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Target Springs into Fashion with Victoria Beckham

Olivia Pearce

Target is collaborating with British fashion icon, Victoria Beckham, to roll out an exclusive spring collection for women and children next year. Target has launched...

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Design Featured News

Sheraton Grand Elevates London Luxury Experience

Anisha Kapoor

Advertising Featured News

The Sheraton Grand London Park Lane has reopened its doors after a multi-million-pound makeover of its 303 guestrooms and public spaces. Sheraton has opened the...

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Cannes Lions Reveals 2016 Creativity Report Results

Joshua Hughes

Advertising Featured News

The Cannes Lions rankings and analysis from its annual Creativity Report has been released, with 61 countries taking home trophies. The Cannes Lions International Festival...

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Under Armour Drives Strength with Christin Rose

Joshua Hughes

October 19, 2016October 19, 2016

Based on the Under Armour deal, She Plays We Win will continue supporting the faces of the future via Christin Rose's photography. Under Armour has...

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October 19, 2016October 19, 2016

Revlon Names Ciara Newest Global Brand Ambassador

Olivia Pearce

Ciara will support the brand’s colour cosmetics and Choose Love push by promoting the Revlon ColorStay Eye and Kiss Balm launches. Revlon has named fashion...

Read Time:1 Minute, 26 Second