Featured Archives | World Branding Forum

Read Time:1 Minute, 24 Second

Built on the brand’s heritage, the new Johnnie Walker push is a tribute to the cultural progress and diversity which represent today’s America. Johnnie Walker...

Read Time:3 Minute, 27 Second

Branding Campaigns Featured News Videos

John Lewis Unlocks Holiday Cheer with Buster The Boxer

Olivia Pearce

November 10, 2016November 10, 2016

John Lewis has rolled out a Christmas campaign titled Buster The Boxer, which entails partnerships with Sky and The Wildlife Trusts. John Lewis has launched...

Read Time:49 Second

Advertising Featured News Videos

Febreze Makes 12 Stinks of Christmas Comeback

Joshua Hughes

November 10, 2016November 10, 2016

Febreze has launched its latest installation of The 12 Stinks of Christmas, a push from 2015 which starred Glee's Matthew Morrison and Jane Lynch. Febreze...

Read Time:1 Minute, 26 Second

Featured Industry News

Curio Evokes Caribbean Charm with Honduran Escape

Anisha Kapoor

November 10, 2016November 10, 2016

Curio has expanded its portfolio with the debut of its first Central American property, Indura Beach & Golf Resort, located in Honduras. Curio has added...

Read Time:1 Minute, 6 Second

Branding Featured News Videos

British Airways Locks in Viceland Programming Deal

Olivia Pearce

November 9, 2016November 10, 2016

Viceland’s specially selected content is now available across all British Airways long-haul flights, through its High Life Entertainment system. British Airways has inked a deal with Vice...

Read Time:1 Minute, 2 Second

Advertising Featured News Videos

Eucerin Engages Tia Mowry for Feel the Difference

Joshua Hughes

November 9, 2016November 9, 2016

The brand ambassador began treatment five days prior to the Eucerin campaign video shot, and said she had felt a difference in that time. Eucerin...

Read Time:57 Second

Featured Marketing News Videos

Schneider Electric Powers Up Asia Pacific Region

Deborah Joy Peter

November 9, 2016November 10, 2016

The Schneider Electric programme will connect over 1,300 families to power and lighting to better living conditions in 12 countries. Global energy automation company, Schneider...

Read Time:1 Minute, 1 Second

Design Featured News

W Hotels Heads to Portugal for Ocean Views

Anisha Kapoor

November 9, 2016November 9, 2016

The debut marks the third W Escape in Europe—a W Hotels portfolio featuring ski, sand and entertainment destinations worldwide. W Hotels is set to open...

Read Time:1 Minute, 18 Second

Branding Featured News

Mexico Tourism Board Targets UK Travellers

Olivia Pearce

November 8, 2016November 10, 2016

Mexico Tourism Board sheds light on marketing plans for UK travel growth and focus on special promotions and consumer programmes. The Mexico Tourism Board has...

Read Time:55 Second

CyberLink Celebrates 20 Years with Big Giveaways

Thomas Ng

November 8, 2016November 10, 2016

Alongside an anniversary sale featuring major product discounts, CyberLink has released a short film which captures its 20-year journey. CyberLink has launched a microsite in...

Read Time:43 Second

Featured Industry News

London Heathrow Engages ALD for Club Aspire

Joshua Hughes

November 8, 2016November 8, 2016

Club Aspire will be available to premium passengers of participating airlines and Priority Pass, LoungeKey, and Lounge Club members. Airport Lounge Development has unveiled its...

Read Time:42 Second

Featured Marketing News

Solace Signs On as an Alpine Canada Gold Partner

Deborah Joy Peter

November 8, 2016November 8, 2016

Solace will support strategic research and innovation projects to give Alpine Canada athletes and coaches data they can analyse and apply. Alpine Canada has entered into...