Featured Archives | World Branding Forum

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Viceland’s specially selected content is now available across all British Airways long-haul flights, through its High Life Entertainment system. British Airways has inked a deal with Vice...

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Advertising Featured News Videos

Eucerin Engages Tia Mowry for Feel the Difference

Joshua Hughes

November 9, 2016November 9, 2016

The brand ambassador began treatment five days prior to the Eucerin campaign video shot, and said she had felt a difference in that time. Eucerin...

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Featured Marketing News Videos

Schneider Electric Powers Up Asia Pacific Region

Deborah Joy Peter

November 9, 2016November 10, 2016

The Schneider Electric programme will connect over 1,300 families to power and lighting to better living conditions in 12 countries. Global energy automation company, Schneider...

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Design Featured News

W Hotels Heads to Portugal for Ocean Views

Anisha Kapoor

November 9, 2016November 9, 2016

The debut marks the third W Escape in Europe—a W Hotels portfolio featuring ski, sand and entertainment destinations worldwide. W Hotels is set to open...

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Branding Featured News

Mexico Tourism Board Targets UK Travellers

Olivia Pearce

November 8, 2016November 10, 2016

Mexico Tourism Board sheds light on marketing plans for UK travel growth and focus on special promotions and consumer programmes. The Mexico Tourism Board has...

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CyberLink Celebrates 20 Years with Big Giveaways

Thomas Ng

November 8, 2016November 10, 2016

Alongside an anniversary sale featuring major product discounts, CyberLink has released a short film which captures its 20-year journey. CyberLink has launched a microsite in...

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Featured Industry News

London Heathrow Engages ALD for Club Aspire

Joshua Hughes

November 8, 2016November 8, 2016

Club Aspire will be available to premium passengers of participating airlines and Priority Pass, LoungeKey, and Lounge Club members. Airport Lounge Development has unveiled its...

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Featured Marketing News

Solace Signs On as an Alpine Canada Gold Partner

Deborah Joy Peter

November 8, 2016November 8, 2016

Solace will support strategic research and innovation projects to give Alpine Canada athletes and coaches data they can analyse and apply. Alpine Canada has entered into...

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Honor Drives Fans Gaga with Gala in 16 Countries

Thomas Ng

November 7, 2016November 7, 2016

The Honor sale promises deals across Belgium, Germany, France, Italy, Portugal, Spain, the UK, United States, and other key markets. Huawei-owned smartphone label, Honor, has...

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Advertising Featured News Videos

Visit Japan Journeys across Europe to Inspire Travel

Deborah Joy Peter

November 7, 2016November 7, 2016

The Japan National Tourism Organisation in London has added to its Visit Japan efforts by launching an ad push targeting 15 countries. The Japan...

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Branding Campaigns Featured News Videos

Christmas Comes Early with eBay Holiday Campaign

Olivia Pearce

November 7, 2016November 7, 2016

Titled The Giver, the spot takes eBay viewers on the emotionally gratifying journey of finding and giving the perfect holiday present. EBay has unveiled a...

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Featured Marketing News Videos

Hanes Ends the Smellfie with Antimicrobial Finish

Joshua Hughes

November 7, 2016November 7, 2016

The FreshIQ debut for men is being supported by a Hanes push titled End the Smellfie, which entails television and digital advertising. Apparel label, Hanes,...