Featured Archives | World Branding Forum

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Hill+Knowlton has been selected as the firm that handles the US-focused push by All Nippon Airways, which is currently underway. Following a competitive pitch, All...

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Sony News Suite User App Opens for UK Advertisers

Thomas Ng

November 23, 2016November 23, 2016

News Suite ads include sponsored news channels, sponsored content, clickable in-feed native ads, and push notifications to advertorial. Sony is rolling out brand partnerships in...

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Branding Featured News

Joss & Main Partners HGTV’s Brothers Take New Orleans

Olivia Pearce

November 23, 2016November 23, 2016

From 23 November, viewers will be able to shop for budget-friendly looks from the show through daily sales via the Joss & Main website. Home...

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Advertising Featured News

Ogilvy & Mather Names Horacio Genolet Latina CEO

Joshua Hughes

November 23, 2016November 23, 2016

Succeeding Marcos Golfari, Horacio Genolet has been chosen to assume the role of Chief Executive Officer for Ogilvy & Mather Latina. Horacio Genolet (pictured) has...

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Advertising Featured News Videos

UGG for Men Launches Neumel Velvet Holiday Style

Joshua Hughes

November 22, 2016November 22, 2016

UGG for Men has released its new Neumel Velvet holiday style with a campaign featuring artiste and brand ambassador, Vic Mensa. UGG for Men has...

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Branding Featured News

Nestlé Milo Inks Global FC Barcelona Sponsorship Deal

Olivia Pearce

November 22, 2016November 22, 2016

Through a newly struck partnership with FC Barcelona, Nestlé Milo will serve as an official sponsor of the club for the next four years. The...

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Featured Marketing News Videos

Express Unveils Holiday Push Starring Karlie Kloss

Deborah Joy Peter

November 22, 2016November 22, 2016

Fashion retailer, Express, has launched its holiday campaign with Karlie Kloss and a special cast dubbed the Expressionists. International fashion retailer, Express, has rolled out...

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Ogilvy PR Names Digital Content and Social EVP

Anisha Kapoor

November 22, 2016November 22, 2016

Ogilvy PR has appointed Aleena Abrahamian to the role of Executive Vice President, Digital Content & Social for its West Coast business. Ogilvy PR has...

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Branding Campaigns Featured News Videos

M&S Unveils Mrs Claus in UK Christmas Campaign

Olivia Pearce

November 21, 2016November 21, 2016

M&S UK has unveiled its Christmas with Love push featuring Mrs Claus, an icon created to resonate with the expectations of customers. M&S recently rolled out...

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Featured Marketing News Videos

Groupon Gifts Experiences with Holiday TV Push

Deborah Joy Peter

November 21, 2016November 21, 2016

An extension of its Own the Experience summer push, the latest creative effort by Groupon is the brand’s first holiday TV campaign. Groupon has launched...

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Design Featured News Technology

Genesis Motors Canada Debuts to Redefine Luxury

Thomas Ng

November 21, 2016November 21, 2016

Promising refined performance and athletic design, Genesis Motors Canada is built on a human-centred purchase and ownership model. A new entry into the automotive industry,...

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Advertising Featured News

Cannes Lions Records Big Tweaks with Smaller Juries

Joshua Hughes

November 21, 2016November 21, 2016

For 2017's Cannes Lions Festival visiting France in June, smaller juries will feature to improve the quality of discussion inside the jury room. Cannes Lions...