Featured Archives | World Branding Forum

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Chupa Chups Airheads has inked a strategic deal with Global Media to promote its sponsorship of the Jingle Bell Ball and drive awareness. Perfetti Van...

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Advertising Featured News Videos

Coca-Cola Celebrates A Coke for Christmas Premiere

Joshua Hughes

November 25, 2016November 25, 2016

Coca-Cola has launched a television campaign, A Coke for Christmas, to elevate the unsung heroes of the festive season and spread cheer. Coca-Cola has released a 30-second...

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Featured Marketing News

Krispy Kreme Sweetens Holidays with Festive Treats

Anisha Kapoor

November 25, 2016November 25, 2016

Krispy Kreme has unveiled its Christmas line featuring three seasonal releases at select stores across the United States and Canada. Krispy Kreme has introduced a...

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Design Featured News

Esprit Styles Up with Myntra to Draw Indian Shoppers

Deborah Joy Peter

November 25, 2016July 18, 2022

Esprit has struck a partnership with Myntra and will launch its latest collection exclusively across the online Indian fashion destination. Casualwear designer, Esprit, has forged...

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Featured Marketing News

British Airways Ropes in Alaska Airlines Partnership

Deborah Joy Peter

November 24, 2016November 24, 2016

The British Airways deal allows travellers to book flights to seven destinations across the West Coast of America and three in Hawaii. British Airways has...

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Advertising Featured News Videos

PokerStars Ups the Ante with Football’s Cristiano Ronaldo

Joshua Hughes

November 24, 2016November 24, 2016

PokerStars has launched a digital series in line with its #raiseit campaign featuring Cristiano Ronaldo, Dwayne Wade, and 14 videos. PokerStars has released its #raiseit...

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Branding Campaigns Featured News

Izabel London Boosts Brand with Television Campaign

Olivia Pearce

November 24, 2016November 24, 2016

Izabel London has secured a television sponsorship deal across three channels to boost its brand presence over the festive period. Izabel London has begun a television...

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T-Systems Launches Data Centre in West London

Thomas Ng

November 24, 2016November 24, 2016

The data centre is part of a twin facility located across Hayes and Slough, and houses the new T-Systems Dynamic Cloud Platform. Global ICT service...

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Japan’s All Nippon Airways Appoints Hill+Knowlton

Deborah Joy Peter

November 23, 2016November 23, 2016

Hill+Knowlton has been selected as the firm that handles the US-focused push by All Nippon Airways, which is currently underway. Following a competitive pitch, All...

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Sony News Suite User App Opens for UK Advertisers

Thomas Ng

November 23, 2016November 23, 2016

News Suite ads include sponsored news channels, sponsored content, clickable in-feed native ads, and push notifications to advertorial. Sony is rolling out brand partnerships in...

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Branding Featured News

Joss & Main Partners HGTV’s Brothers Take New Orleans

Olivia Pearce

November 23, 2016November 23, 2016

From 23 November, viewers will be able to shop for budget-friendly looks from the show through daily sales via the Joss & Main website. Home...

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Advertising Featured News

Ogilvy & Mather Names Horacio Genolet Latina CEO

Joshua Hughes

November 23, 2016November 23, 2016

Succeeding Marcos Golfari, Horacio Genolet has been chosen to assume the role of Chief Executive Officer for Ogilvy & Mather Latina. Horacio Genolet (pictured) has...