Procter & Gamble haircare brand, Aussie, has officially named Laura Polko its ambassador to deliver tips and how-to videos on its products. Aussie, a Procter...
Available at Macy's and select department and fashion apparel stores, Casio has released its Hello Kitty collaboration model for Baby-G. Casio America has moved to...
Canadian pharmaceutical brand, Adapt Pharma, has named McCann Health the agency of record for its Narcan Nasal Spray product. Global healthcare marketing agency, McCann...
The Luxury Collection is expanding its brand presence across Europe with two London locations and three in Paris, Cortina, and Yerevan. The Luxury Collection, under...
A first-time project, the animated Crayola characters will feature across the brand’s communications, promotions, and product packaging. For the first time in its 113-year history,...
Dentsu Aegis has acquired Canadian consultancy, S&E, a leading sponsorship group specialised in sports and entertainment. Dentsu Aegis has acquired Canadian sponsorship consultancy, S&E Sponsorship...
The new Christmas push by Kids Foot Locker stars Kyrie Irving. The spot features the latest Nike footwear, apparel, and accessories. Kids Foot Locker has...
Rosewood Hotels expands its presence in Mexico with the upcoming debut of Mandarina, a luxury location slated to premiere in 2019. Rosewood Hotels & Resorts...
The Zachary Prell + Naadam cashmere collection includes sweaters, scarves, hats, and gloves while available through the brand’s website. Global menswear fashion house, Zachary Prell, and cashmere...
Porter Novelli has made two senior appointments, naming Erin Osher MD for Seattle and Colleen Connors SVP, North America talent leader. Public relations group, Porter...
The #HolidayHowTo push by ShopBop has begun the series starring Kate Bosworth, and will feature a strong digital and social presence. ShopBop, the premier online...
Marc Jacobs has reactivated #castmemarc to find its next social media sensation. The new casting call via video runs until 16 December. Marc Jacobs Beauty...