Featured Archives | World Branding Forum

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Skechers has signed Joe Montana, who re-joins the brand’s all-star line-up as ambassador for a worldwide men’s footwear campaign. Skechers has welcomed Hall of Fame...

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Featured Marketing News Videos

Audi Champions Pay Equality with Daughter Spot

Deborah Joy Peter

February 1, 2017February 1, 2017

Striving to #DriveProgress and promote pay equality in the workplace, Audi has returned with a new Super Bowl commercial titled Daughter. Audi has created a...

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Branding Campaigns Featured News Videos

KFC Spices Up Super Bowl with Colonel vs. Colonel

Olivia Pearce

February 1, 2017February 1, 2017

KFC has released its first in-game Super Bowl advertisement, which is set to air during the fourth quarter of the Big Game on 5 February...

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Febreze Prepares America for the Halftime Bathroom Break

Joshua Hughes

February 1, 2017February 1, 2017

Created by Grey New York, the new Super Bowl campaign by Febreze offers a humorous spin on the all-important halftime bathroom break. Titled America’s Halftime...

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Hyundai Honours American Troops with 360 Immersion

Thomas Ng

February 1, 2017February 1, 2017

Hyundai will transport US troops from an overseas base to the heart of the Super Bowl action using custom-built 360-degree immersive pods. Hyundai Motor America,...

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Branding Featured Marketing News

Kimi Raikkonen Joins Hartwall as Brand Ambassador

Anna Yuu

January 31, 2017

Original Long Drink is An Iconic Drink for Finns, Deemed As the National Drink of Finland Hartwall has chosen Formula One World Champion Kimi Raikkonen...

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Branding Featured Industry News

Starbucks CEO Pledges to Hire 10,000 Refugees

Anna Yuu

January 30, 2017January 30, 2017

Brand Continues Providing Employees Health Insurance and Trade with Mexico to Counter New Trump Policies Starbucks CEO, Howard Schultz vowed to hire 10,000 refugees in...

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Branding Featured News Videos

M&M’s And Visionaire Launch Interactive Film

Joshua Hughes

January 30, 2017January 30, 2017

Brand's Colourful Chocolate Candies Star in KAWS' First Ever Virtual Reality Film M&M's has released a new virtual reality film developed by contemporary artist KAWS...

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Branding Featured Marketing News

Royal Mail Honours David Bowie with Special Stamp Set

Olivia Pearce

January 27, 2017January 27, 2017

The First Time Royal Mail Has Dedicated an Entire Stamp Issue to An Individual Music Artist or Cultural Figure Royal Mail will issue a set...

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Melissa McCarthy Stars in Kia’s Super Bowl Ad

Joshua Hughes

January 27, 2017January 27, 2017

The 60-Second Commercial was Created by David&Goliath Kia Motors has released the second 15-second teaser of its Super Bowl commercial. The company returns to the...

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Clive Owen Stars in Campari Red Diaries Campaign

Joshua Hughes

January 26, 2017

Bartenders Serve as Narrators in 12 Short Films that Reveal the Creation of Campari Cocktails Campari unveils its campaign Campari Red Diaries, via the launch...