Featured Archives | World Branding Forum

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Krispy Kreme has signed a development agreement with Quality Foods Africa to launch 20 stores in Nigeria over a five-year period. Krispy Kreme has signed...

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Advertising Featured News

Y&R Promotes Emir Shafri to ECD Role in Malaysia

Deborah Joy Peter

March 9, 2017March 10, 2017

Y&R has elevated Emir Shafri to Executive Creative Director for Malaysia. He is one of Southeast Asia’s leading creative innovators. Y&R has appointed Emir Shafri (pictured)...

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Advertising Featured News

British Airways Launches National Apprenticeship Week

Joshua Hughes

March 8, 2017March 8, 2017

British Airways has begun its National Apprenticeship Week campaign, and is running a recruitment drive to secure more than 200 participants. British Airways has started...

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Branding Campaigns Featured News

EcoTools Engages Vanessa Hudgens for #MyTrueBeauty

Olivia Pearce

March 8, 2017March 8, 2017

EcoTools has partnered with Vanessa Hudgens for its #MyTrueBeauty mobile tour which travels across the United States to empower women. In celebration of International Women’s...

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Featured Marketing News

Sleep Inn Debuts Designed to Dream Look in Ohio

Deborah Joy Peter

March 8, 2017March 9, 2017

Choice Hotels has opened its first reimagined Sleep Inn property which features a design upgrade to capture business and leisure travellers. Revealing the brand’s evolved design concept,...

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Weber Shandwick Appoints Senior Corporate Strategist

Anisha Kapoor

March 8, 2017March 9, 2017

Weber Shandwick has hired communications veteran, Gary Sheffer, to serve as the agency’s Senior Corporate Strategist out of New York. Weber Shandwick has named GE’s...

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Branding Campaigns Featured News Videos

Murad Skincare Runs EyesUp to Deepen Connections

Olivia Pearce

March 7, 2017March 7, 2017

Murad Skincare has developed a campaign to educate people on the dangers of digital-only relationships and power of human connection. Murad Skincare has launched EyesUp, a...

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Featured Marketing News

Shiseido Americas Beefs Up with JWALK Acquisition

Deborah Joy Peter

March 7, 2017March 7, 2017

Shiseido Americas has taken over creative agency, JWALK, to deepen its digital and creative strength across all consumer touchpoints. Shiseido Americas has acquired JWALK, an...

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Featured Marketing News Videos

Tourism Toronto Charms Travellers with Canada’s Downtown

Deborah Joy Peter

March 6, 2017March 6, 2017

Tourism Toronto has created a push which debuts in the United States to introduce tourists to the different views that define the destination. Tourism Toronto...

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Etihad Airways and Major League Soccer Renew Alliance

Thomas Ng

March 6, 2017March 6, 2017

Major League Soccer has signed a renewal agreement with Etihad Airways. Both brands are teaming up on the MLS Flight Path push. Major League Soccer has renewed its...

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Advertising Featured News

MillerCoors Launches Henry’s Hard Sparkling Line

Joshua Hughes

March 6, 2017March 6, 2017

Available across the United States, the release of the Henry's Hard Sparkling line by MillerCoors is being supported by a nationwide push. MillerCoors has introduced a...

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Branding Campaigns Featured News

Skechers Performance Retains LA Marathon Sponsorship

Olivia Pearce

March 6, 2017March 6, 2017

As Los Angeles Marathon title sponsor for a second year, Skechers Performance will run its Road to Los Angeles campaign in line with the sporting event....