Featured Archives | World Branding Forum

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Virgin Atlantic, VisitBritain and Marketing Manchester have joined forces in a two-year partnership to promote the airline's new direct routes from San Francisco and Boston,...

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Branding Featured News

SodaStream Reveals April Fools’ Day Prank With Paris Hilton

Anisha Kapoor

April 3, 2017April 3, 2017

The World's Largest Sparkling Water Brand Launches "NanoDrop" To Advocate Using Tap Water SodaStream International Ltd, the world's No. 1 sparkling water brand, announced today...

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Advertising Featured News

Sheraton Hotels & Resorts Celebrates 80 Years of Going Beyond

Olivia Pearce

April 3, 2017April 3, 2017

Sheraton Hotels & Resorts, part of Marriott International, Inc. launches its Go Beyond platform in celebration of its 80th anniversary The multi-faceted campaign includes a new...

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Branding Featured Industry

58% of Brand Lovers Hoard their Favourite Brands

Olivia Pearce

March 31, 2017

Loved food brands significantly more likely to lead consumers to buy more, pay more and talk more about the brand New research in the US...

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Featured Marketing News

Wyndham Rewards Surpasses 50 Million Member Mark

Olivia Pearce

March 31, 2017March 31, 2017

Hospitality brand targets more than 2,000 hotels in China by end of 2019 Wyndham Rewards, the award-winning, critically-acclaimed, guest loyalty programme of hotel giant Wyndham...

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Jeep Launches Innovative Customer Experience With The New Jeep Compass

Thomas Ng

March 30, 2017March 30, 2017

“Jeep Compass Visualiser” allows customers to walk around and discover the all-new Compass, before it physically arrives in showrooms The Jeep brand is introducing an...

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Branding Featured News

Rebranding Reinforces Kemin Nutrisurance Promise to Customers

Olivia Pearce

March 30, 2017

Pet food division launching new visual identity and communications strategy Kemin Nutrisurance, the pet food and rendering technologies division of Kemin Industries, is launching a...

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Advertising Featured News Videos

Nestea Lands Natasha Bedingfield for Taste of Freedom

Joshua Hughes

March 24, 2017March 24, 2017

Nestea is partnering with Natasha Bedingfield for its Taste of Freedom push, which features an original record and video titled Let Go. Nestea has teamed...

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Samsung Unveils the Galaxy Tab S3 in Canadian Market

Thomas Ng

March 24, 2017March 24, 2017

Samsung has launched the Galaxy Tab S3 into Canada, a tablet designed to heighten the mobile entertainment and gaming experience. Samsung Electronics has ushered in...

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Branding Campaigns Featured News

Buxom Runs #BandofBabes Starring Bella Thorne

Olivia Pearce

March 24, 2017March 24, 2017

Buxom revs up with #BandofBabes push starring new ambassador, Bella Thorne, who will appear in its digital and social media efforts. Shiseido-owned cosmetics brand, Buxom,...

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Design Featured News

MyKronoz Introduces ZeTime Hybrid Smartwatch

Deborah Joy Peter

March 24, 2017March 24, 2017

Swiss wearable brand, MyKronoz, will present ZeTime, the first fully hybrid smartwatch at the prestigious watch show, Baselworld. Swiss wearable label, MyKronoz, is scheduled to...

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Branding Featured News

British Airways Lands Stephanie Pratt for Oakland Debut

Olivia Pearce

March 23, 2017March 23, 2017

British Airways has teamed up with Californian actress and Made in Chelsea star, Stephanie Pratt, to promote its new route to Oakland. British Airways has...