Featured Archives | World Branding Forum

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Co-development agreement between Bosch and Daimler seeks to bring introduction of fully automated and driverless driving by the beginning of the next decade Bosch and...

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Branding Featured News

Pepsi Debuts “Moments” Campaign Starring Kendall Jenner

Olivia Pearce

April 4, 2017April 6, 2017

Pepsi Celebrates Life’s “Live For Now” Moments With New Short Film “Jump In” Featuring American Fashion Model and TV Personality Throughout 2017, Pepsi is celebrating...

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Featured Marketing News

Holiday Inn Brand Returns To Television With New “Smiles Ahead” Campaign

Joshua Hughes

April 4, 2017

Multimillion Dollar Advertising Campaign Brings to Life the Joy of Travel for All Holiday Inn, an InterContinental Hotels Group (IHG) hotel, today introduces its newest...

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Campaigns Featured News

Purdys’ ‘Clean Water Project’ chocolate bar launches for Earth Month

Olivia Pearce

April 4, 2017

Partial-proceeds programme will make clean drinking water possible for rural cocoa-growing communities Canada's favourite chocolatier is proud to launch the Clean Water Project Bar, an...

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Campaigns Featured News

Brands team up to promote new routes to Manchester

Olivia Pearce

April 3, 2017April 3, 2017

Virgin Atlantic, VisitBritain and Marketing Manchester have joined forces in a two-year partnership to promote the airline's new direct routes from San Francisco and Boston,...

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Branding Featured News

SodaStream Reveals April Fools’ Day Prank With Paris Hilton

Anisha Kapoor

April 3, 2017April 3, 2017

The World's Largest Sparkling Water Brand Launches "NanoDrop" To Advocate Using Tap Water SodaStream International Ltd, the world's No. 1 sparkling water brand, announced today...

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Advertising Featured News

Sheraton Hotels & Resorts Celebrates 80 Years of Going Beyond

Olivia Pearce

April 3, 2017April 3, 2017

Sheraton Hotels & Resorts, part of Marriott International, Inc. launches its Go Beyond platform in celebration of its 80th anniversary The multi-faceted campaign includes a new...

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Branding Featured Industry

58% of Brand Lovers Hoard their Favourite Brands

Olivia Pearce

March 31, 2017

Loved food brands significantly more likely to lead consumers to buy more, pay more and talk more about the brand New research in the US...

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Featured Marketing News

Wyndham Rewards Surpasses 50 Million Member Mark

Olivia Pearce

March 31, 2017March 31, 2017

Hospitality brand targets more than 2,000 hotels in China by end of 2019 Wyndham Rewards, the award-winning, critically-acclaimed, guest loyalty programme of hotel giant Wyndham...

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Jeep Launches Innovative Customer Experience With The New Jeep Compass

Thomas Ng

March 30, 2017March 30, 2017

“Jeep Compass Visualiser” allows customers to walk around and discover the all-new Compass, before it physically arrives in showrooms The Jeep brand is introducing an...

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Branding Featured News

Rebranding Reinforces Kemin Nutrisurance Promise to Customers

Olivia Pearce

March 30, 2017

Pet food division launching new visual identity and communications strategy Kemin Nutrisurance, the pet food and rendering technologies division of Kemin Industries, is launching a...

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Advertising Featured News Videos

Nestea Lands Natasha Bedingfield for Taste of Freedom

Joshua Hughes

March 24, 2017March 24, 2017

Nestea is partnering with Natasha Bedingfield for its Taste of Freedom push, which features an original record and video titled Let Go. Nestea has teamed...