Featured Archives | World Branding Forum

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Short Film Collaboration Through Music and Car to Herald the Luxury LC Both car and artist encourage fans to produce their own track to the...

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Featured Marketing News

Acer is official partner of Red Bull Kumite 2017

Thomas Ng

May 19, 2017May 19, 2017

Tournament Champion to receive Acer's new Predator 21 X The hardware, software and services company has been named official partner of the Red Bull Kumite...

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Campaigns Featured News

Mary Kay’s “Beauty That Counts” campaign

Olivia Pearce

May 19, 2017

Global Initiative To Transform Lives Around The World In an effort to create change through cosmetics, the brand's latest cause related programme Beauty That Counts...

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Featured Marketing News

LG Electronics debuts Google Home compatible appliances

Thomas Ng

May 18, 2017May 19, 2017

Google Assistant to Deliver Easy, Immediate Connectivity and Convenience The brand revealed a lineup of smart appliances that are fully compatible with the Google Assistant on...

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Featured Marketing News

L’Oréal Paris celebrates 20 years of cinema and beauty in Cannes

Olivia Pearce

May 18, 2017May 19, 2017

Brand is Official Beauty Partner Marking its second decade as the official Cannes beauty partner, L’Oréal Paris inaugurates its free Outdoor Cinema to celebrate women in...

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Featured Marketing News

Fragrance Du Bois expands its global presence

Olivia Pearce

May 18, 2017May 19, 2017

Celebrates opening of its first in-store boutique in London Having established a positive symbiosis and working relationship with the House of Jovoy in Paris, Fragrance...

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Featured Marketing News

Apple plans laptop upgrades to rival Microsoft

Thomas Ng

May 17, 2017May 19, 2017

New Laptops Line Up in June 2017 Apple Inc. plans to circulate an update to its laptop lineup at an annual conference for app developers in...

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Campaigns Featured News Videos

Racing brand campaign heralds new Honda models

Thomas Ng

May 17, 2017May 19, 2017

Civic Type R and Si Models Make Television Debut "Racing at Heart," a new brand campaign linking Honda's incredibly diverse, high performance motorsports programme to...

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Branding Featured News

Coke supports World Health Organization’s sugar limit

Olivia Pearce

May 17, 2017May 19, 2017

The Company Will Reduce Sugar In Approximately 500 Drinks Coca-Cola is supporting the World Health Organization (WHO)’s recommendation that people should curb added sugars to 10% of...

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Featured Marketing News

Volvo and Google to develop connected cars solutions

Thomas Ng

May 16, 2017May 19, 2017

Popular Android Apps Will Offer Connected and Predictive Services In and Around the Car Both companies will collaborate to develop the next generation of its...

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Featured Marketing News

Siam Piwat maintains position as the “Icon of Innovative Lifestyle”

Olivia Pearce

May 16, 2017May 19, 2017

The Exploratorium wins World Retail Awards 2017 for Store Design of the Year Owner and operator of the world renowned retail destinations such as Siam...

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Campaigns Featured Marketing

Forever 21 features Khalid in 2017 summer digital campaign

Olivia Pearce

May 16, 2017

Artist is the New Face for #F21XMUSIC Platform The brand has confirmed the collaboration between the artist Khalid with their Forever 21 Men's Summer collection and #F21XMUSIC. With...