Featured Archives | World Branding Forum

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British Airways has created a sale offering flight and holiday deals at rock-bottom prices in line with America's Independence Day festivities. British Airways has launched...

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Campaigns Featured News

ITTIZ Makes Money Funny in New Marketing Push

Joshua Hughes

July 3, 2017August 14, 2017

Targeting Shenzhen’s biggest businesses for a lesson on thinking creatively, ITTIZ created a push involving red packets, but with a twist. As part of a...

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Featured Marketing News

Curtiss Hotel Joins the Ascend Hotel Collection

Deborah Joy Peter

July 3, 2017August 14, 2017

The Ascend Hotel Collection has added to its global portfolio with the entry of Buffalo-based Curtiss Hotel into its stable of hotels and resorts. The Ascend...

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Publicis Communications Acquires The Herd Agency

Anisha Kapoor

July 3, 2017August 14, 2017

Publicis Communications has moved to expand its capabilities in Australia with the takeover of specialist PR firm, The Herd Agency. Publicis Communications has acquired The...

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Advertising Featured News

PokerStars Ups the Ante with #GameOn Showdown

Joshua Hughes

June 30, 2017July 11, 2017

PokerStars has created #GameOn with brand ambassadors, Usain Bolt and Kevin Hart, who will challenge each other in a battle of the wits. PokerStars has launched...

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Branding Featured News

The Broadview Hotel Reinvents Toronto Classic

Olivia Pearce

June 30, 2017July 12, 2017

The Broadview Hotel in Toronto has seen a complete makeover, with new life breathed into the Canadian property’s 126-year-old façade. The Broadview Hotel, a tie-up between...

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Advertising Featured News

NewCo Names Christina Vacharanetr Thailand MD

Deborah Joy Peter

June 30, 2017July 4, 2017

MEC and Maxus are merging to form a new global media, content, and technology agency, with Christina Vacharanetr set to lead NewCo. GroupM has named...

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Featured Industry News Technology

Essence Picks Dave Marsey to Head Google Business

Thomas Ng

June 30, 2017July 4, 2017

Essence has replaced Alastair Boyle, who leaves for London, with new hire, Dave Marsey, to oversee the agency's Google account globally. Essence has appointed Dave...

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Advertising Featured News Videos

Kia Powers Up 2017 Soul Turbo with The Arrival

Joshua Hughes

June 29, 2017June 30, 2017

Kia is introducing the upgraded Soul Turbo variant through a push led by its The Arrival ad featuring in-cinema, digital, and online elements. Now available...

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Branding Featured News Videos

Calvin Klein Partners with The Xx over I Dare You

Olivia Pearce

June 29, 2017June 30, 2017

Calvin Klein has signed on with The xx. The tie-up includes a special feature of the brand’s collaborators in the new I Dare You music video. Calvin...

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Featured Marketing News

Bud Light Opens Dive Bar Tour with Lady Gaga

Deborah Joy Peter

June 29, 2017July 1, 2017

Bud Light is bringing back its Dive Bar Tour, which kicks off in Vegas with Lady Gaga and travels to Los Angeles and New Orleans....

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Featured Marketing News

Nobu Hotels Expands Brand Footprint into Europe

Anisha Kapoor

June 29, 2017July 1, 2017

Nobu Hotels has expanded into Europe, with the hospitality group set to launch its first two properties across the region in London and Ibiza. Nobu...