Featured Archives | World Branding Forum

September 12, 2017

Hanes creates social media campaign to give fans a once-in-a-lifetime opportunity to kick it with NBA legend Hanes, the US apparel brand, has launched a...

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Featured Marketing News

Plaza 66 in Shanghai Marks Historic Milestone with Alicia Keys

September 12, 2017September 12, 2017

The world-renowned singer-songwriter Joins a Host of International Celebrities in the Landmark Celebration Hang Lung Properties celebrated the completion of a mega-scale transformation of Plaza...

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Campaigns Featured News

Hot Wheels Unveils “Challenge Accepted” Brand Campaign

Joshua Hughes

September 11, 2017

New Marketing Efforts Embrace Growth Mindset to Communicate Fundamental Benefits of Hot Wheels Play Directly to Parents Mattel, a global learning, development and play company,...

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Four Seasons Launches First Pop Down

September 11, 2017September 11, 2017

Takeover event showcases Four Seasons creativity and artistry in unexpected downtown Toronto location, marking first in a global series With all eyes on Toronto during...

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Rihanna Launches Fenty Beauty, a Global Makeup Brand, in 17 Countries

September 8, 2017April 26, 2018

Rihanna, in partnership with Kendo Brands, a LVMH-owned beauty developer, launches her global makeup brand, Fenty Beauty The brand was launched in an unprecedented 1,600...

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Featured Marketing News

Toys”R”Us Unwraps The 2017 Holiday Hot Toy List

September 7, 2017

Brand Celebrates 20th Anniversary of the Only List that Matters with Geoffrey's Top 20, New Services and More Toys"R"Us today unveiled its 2017 Holiday Hot...

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Featured Marketing News

Chow Tai Fook and DFS Dazzle Hawaii with Sparkling Event

September 7, 2017September 7, 2017

Chow Tai Fook, the Hong Kong Main Board listed jewellery company with 88 years of heritage, held the first VIP event in its first-ever branded...

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Advertising Featured News Videos

Bud Light Kicks-Off The NFL Season With New Ad

Joshua Hughes

September 7, 2017

Official Beer of the NFL Introduces the Bud Light Touchdown Glass at Patriots Opener to Commemorate Super Bowl LI Victory With the 2017 NFL season...

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Mountain Dew launches “The Walking Dead Encounter” AR App

September 6, 2017

AMC and Mountain Dew today announced a comprehensive partnership timed to the upcoming eighth season of "The Walking Dead" The partnership includes the launch of...

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iQIYI Ropes in Youth Idol Kris Wu in New Brand Strategy

September 6, 2017

iQIYI, a leading online video and entertainment service provider in China, today announced that it has appointed Kris Wu, a popular idol in the country,...

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Iconic Astir Palace will become first Four Seasons Hotel in Greece