Featured Archives | World Branding Forum

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Mexico Tourism Board Campaign Builds Upon Mexico's Positioning as a Mega-Destination, Offering Visitors a Lifetime of Experiences The Mexico Tourism Board unveiled a new global...

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Advertising Campaigns Featured Marketing News

Alcon DAILIES and US Olympians Launch Invisible Edge Campaign

Joshua Hughes

September 26, 2017

Global Leader in Eye Care Launches New Consumer Education Campaign 'Invisible Edge' with Olympic Medallists Alcon, a division of Novartis, announced a new campaign called...

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Campaigns Featured Marketing News Public Relations

Julius Meinl to Launch Annual ‘Meet with a Poem’

Olivia Pearce

September 26, 2017September 26, 2017

Thousands to Reconnect in Julius Meinl Annual ‘Meet with a Poem’ Initiative Viennese coffee roaster, Julius Meinl, is launching its annual Meet With A Poem...

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Featured Marketing News

World Routes Marketing Award to Vancouver International Airport

Anisha Kapoor

September 26, 2017September 26, 2017

Vancouver International Airport was announced the overall winner of the World Routes Marketing Awards 2017 at a ceremony in Barcelona The World Routes Marketing Awards...

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Campaigns Featured Marketing News

Campaign to Target Key Demographic Groups Such As Millennials, Hispanics and Families

Olivia Pearce

September 25, 2017

Autotrader Launches its new "Shop All The Cars" Integrated US National Marketing Campaign On the heels of celebrating its 20th anniversary as the first US...

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Campaigns Featured News

The Y’s Second Phase US Nationwide Campaign Highlights “Us”

Olivia Pearce

September 25, 2017

"For a better us." Campaign Creative Focuses on Uniting People and Strengthening Community Bonds Through Programs and Resources Available at the Y Today, the YMCA...

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Advertising Campaigns Featured News

Coca-Cola’s First In-Game Advertising

Joshua Hughes

September 22, 2017February 5, 2018

Coca-Cola Signs Alex Hunter as Brand’s First Virtual Athlete Ahead of next summer’s 2018 FIFA World Cup, The Coca-Cola Company has released its first-ever in-game...

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Campaigns Featured News

Ricoh Joins Fight against Alzheimer’s Disease

Anisha Kapoor

September 21, 2017

New partnership between Ricoh and leading global charity, Alzheimer’s Research, on World Alzheimer's Day The partnership will see Ricoh and Alzheimer’s Research co-produce a number...

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Featured Marketing News

Petsmart Collaborates With Adventure Cats for Feline Pet Gear

Olivia Pearce

September 21, 2017

Co-founded by Laura Moss, AdventureCats.org is a resource for adventurous pet parents highlighting cats who hike, camp, canoe, sail and kayak With the recent launch...

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Branding Featured News

Team Visa Roster for Olympic and Paralympic Winter Games Revealed

Olivia Pearce

September 20, 2017February 5, 2018

Roster features athletes from 17 countries, including Mikaela Shiffrin, Chloe Kim, Gus Kenworthy, Oksana Masters, Mark McMorris, Kamil Stoch and Lee, Sang Hwa Visa today...

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Campaigns Featured News

Budweiser Offers 150,000 Lyft Trips in Safe Rides Campaign

Olivia Pearce

September 20, 2017June 13, 2023

Largest-of-Its-Kind Anti-Drink Driving Programme To Gives 10,000 Free Round-Trip Lyft Rides Budweiser today announced the bold next step in its Give A Damn campaign, together...

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Featured Marketing News

Hilton Honors Members Can Now Shop with Points on Amazon

Anisha Kapoor

September 20, 2017

Amazon Shop with Points offers Hilton Honors members yet another way to use their Points Hilton announced that its 66 million Hilton Honors members can...