Featured Archives | World Branding Forum

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All New NSYNC Merch Programme to Launch in Celebration of the 20th Anniversary Release of the Band's 1998 Debut Album NSYNC, one the bestselling bands...

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Featured Marketing News

L’Oréal Paris Announces its Hair Colours of the Year

Anisha Kapoor

November 16, 2017November 17, 2017

L'Oreal Paris, The Global Beauty Brand Deems Rose Blonde and Smokey Grays the Must-Have Shades for 2018 L'Oréal Paris, a beauty brand and company that...

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Featured Marketing News

Sony Pictures Entertainment Announces Faith-Based Holiday Programme

Anisha Kapoor

November 15, 2017November 16, 2017

First-Ever Faith-Based Sony Pictures Holiday Programme is In Support of New Animated Film, The Star Sony Pictures Consumer Products, a division of Sony Pictures Entertainment,...

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Featured Marketing News

Petrics Named 2018 CES Innovation Awards Honouree

Anisha Kapoor

November 15, 2017November 16, 2017

Pet Healthcare Company set to Launch Indiegogo Campaign, Take Pre-orders for Petrics Smart Pet Bed Petrics, creators of the smart pet bed and pet health...

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Advertising Branding Featured Marketing News

Cannes Lions Revamps 2018 Festival

Joshua Hughes

November 15, 2017November 16, 2017

Cannes Lions launched the 2018 Festival of Creativity, with important changes to the delegate experience and awards structure The 65th edition of the Cannes Festival...

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Campaigns Featured News

HAIG CLUB Launches #LeaveAsYouArrived Campaign with David Beckham

Olivia Pearce

November 14, 2017November 15, 2017

The HAIG CLUB campaign marks the next progressive step in Diageo's determination to bring responsible drinking to the forefront of consumer thinking in innovative and...

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Campaigns Featured Marketing News

Deep Blue Digital Campaigns with Great Barrier Reef Legacy

Anisha Kapoor

November 14, 2017November 15, 2017

Deep Blue Digital comes to the aid of the Great Barrier Reef Legacy's efforts to increase study efforts about severe coral bleaching over the past...

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Campaigns Featured Marketing News

Philips Launches Global Education Effort for World COPD Day

Anisha Kapoor

November 14, 2017November 15, 2017

In collaboration with COPD Foundation and Russell Winwood, the Philips campaign focuses on helping inspire and enable COPD patients to live a better life Ahead...

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Campaigns Featured News

VELCRO Brand Launches “Hang Awesome” Digital Campaign

Olivia Pearce

November 13, 2017November 14, 2017

VELCRO HANGables Removable Wall Fasteners Star Alongside Cast of Characters in New Digital Ad Spots that Celebrate Self Expression and Aim to Create Community of...

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Branding Featured News

Casio G-SHOCK Celebrates 35 Years of Innovation With Anniversary Event

Olivia Pearce

November 13, 2017November 14, 2017

G-SHOCK kicked off its yearlong 35th-anniversary celebration with an exclusive press conference and live performances by DJ and founder of streetwear brand Off-White, Virgil Abloh,...

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Branding Featured News

Navistar and Hoang Huy Sign MOU To Export Up To US$1.8 Billion

Olivia Pearce

November 13, 2017November 14, 2017

The Navistar and Hoang Huy signing took place at the Presidential Palace, and was witnessed by the President of the United States, Donald Trump, and...

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Branding Featured News

Reebok Partners with Victoria Beckham in New Innovative Collection

Olivia Pearce

November 10, 2017November 11, 2017

Victoria Beckham and Reebok join forces to empower women around the world; introduce Reebok x Victoria Beckham collection Global fitness and lifestyle brand, Reebok, announced a pivotal...