Featured Archives | World Branding Forum

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More than 90 liters of paint were used to create imaginative Comex murals that cover more than 317 square meters PPG’s Comex brand today unveiled...

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Ember Ceramic Mug in 25 Best Inventions of 2017, TIME Magazine

Thomas Ng

November 21, 2017November 22, 2017

A first of its kind, the new Ember Ceramic Mug receives top honours as one of the most groundbreaking inventions of the year Ember Technologies,...

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Campaigns Featured News

Calvin Klein Launches “Our Family. #MYCALVINS” Global Campaign

Olivia Pearce

November 21, 2017November 26, 2017

The Calvin Klein group is shot together as a “chosen” musical family, illustrating the overarching message of the campaign Calvin Klein, a wholly owned subsidiary...

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Toyota’s Third Generation Humanoid Robot Unveiled

Thomas Ng

November 21, 2017November 22, 2017

T-HR3 reflects the Toyota broad-based exploration of how advanced technologies can help to meet people's unique mobility needs Toyota Motor Corporation revealed T-HR3, the company's...

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Featured Marketing News

Chrysler Honoured with Edmund’s Most Wanted Award

Anisha Kapoor

November 20, 2017November 21, 2017

The Award Honours Chrysler in the Most Popular Vehicles Among Car Buyers Segment The Chrysler 300 is the winner of the Large Car segment in...

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Branding Featured News

NASCAR and Goodyear Extend Historic Relationship

Olivia Pearce

November 20, 2017November 21, 2017

The newly signed agreement continues Goodyear's designation as the "Official Tyre of NASCAR" and extends an uninterrupted relationship that started in 1954 NASCAR and The...

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Branding Featured Marketing News

Viking Announces Sponsorship of New Downton Abbey Exhibition

Olivia Pearce

November 20, 2017November 22, 2017

Viking announced it has signed on as presenting sponsor of Downton Abbey: The Exhibition, giving guests a chance to experience an up-close and personal look...

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Branding Featured News

Foot Locker Partners with NIKE in Elevated Customer Experience Platform

Olivia Pearce

November 17, 2017November 21, 2017

Foot Locker Hires New Specialized NIKE Sales Associates Foot Locker announced today an elevated partnership model with NIKE. As part of the company's over-arching strategy...

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Campaigns Featured News Public Relations

Japan Launches “Muslim Friendly Tohoku” Campaign

Anisha Kapoor

November 17, 2017November 21, 2017

The Campaign Seeks to Boost Introduction of "Muslim-Friendly" Hotels and Restaurants in Six Prefectures of Tohoku, and Provide "Omotenashi (Japanese-style Hospitality)" as Competitive as on...

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Campaigns Featured Marketing News

Barneys New York Announces Collaboration with the Haas Brothers

Olivia Pearce

November 17, 2017November 21, 2017

Barneys New York collaborates with artist duo The Haas Brothers for its world-renowned window displays, immersive in-store experiences, and limited edition merchandise Barneys New York,...

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Featured Marketing News

CINEMOOD Brings Popular Disney Content to Its Smart Projector

Anisha Kapoor

November 17, 2017November 21, 2017

Just in time for Holiday gift-giving, CINEMOOD is bringing Disney's popular characters and quality content to the 3-in-1 Magic Cinema smart mini-projector. The brand is...

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Branding Featured News

Team USA Athletes Join Team Toyota Roster

Olivia Pearce

November 16, 2017November 17, 2017

U.S. Olympic and Paralympic Winter Hopefuls join the Toyota Team of Inspiring Athletes Toyota announced the addition of 19 Team USA athletes to its Team...