Featured Archives | World Branding Forum

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Kraft unveils brand purpose and spotlights real families in powerful new video Kraft has served families for over 100 years with foods that fit their...

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Branding Featured News

Dongfeng Signs “Belt and Road, With You” Initiative Expanding Overseas Business

Olivia Pearce

December 11, 2017

Dongfeng Motor Corporation and SMT Belgium once again signs contract to consolidate and deepen their collaboration The second leg of the Volvo Ocean Race has...

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Featured Marketing News

L’Oréal Paris Celebrates Women of Worth Creating Positive Changes

Anisha Kapoor

December 11, 2017December 11, 2017

Shandra Woworuntu Named 2017 National Honouree and Gretchen Holt Witt Honoured as the 2017 Karen T. Fondu Impact Award Winner at the L'Oréal Paris Women of...

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Featured Marketing News

Faurecia Implements Gerber’s AccuMark Software in Global Design Centres

Anisha Kapoor

December 11, 2017December 12, 2017

AccuMark Software to Allow Faurecia to More Effectively, Efficiently, and Precisely Design and Manufacture Goods Faurecia, a global automotive equipment supplier implements Gerber Technology's AccuMark...

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AKM Releases AK4493, Upgraded Premium High-End DAC

Thomas Ng

December 8, 2017December 9, 2017

AKM 32-bit Stereo Premium D/A Converter for High-end Audio introduced in CES 2018 Asahi Kasei Microdevices Corporation (AKM) has developed the AK4493EQ, a 32-bit stereo premium...

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Campaigns Featured News

Visa Announced Suite of Sensory Branding in Support of its Expansion

Olivia Pearce

December 8, 2017December 9, 2017

The sound of Visa will debut in its global advertising campaign ahead of the Olympic Winter Games PyeongChang 2018 Visa announced a suite of sensory...

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Featured Marketing News

AGC and Kinestral Technologies Announced Halio Joint Venture

Anisha Kapoor

December 8, 2017December 9, 2017

The joint ventures were formed to meet worldwide demand of Halio Smart-Tinting Glass Technology AGC Asahi Glass, a global manufacturer of glass, chemicals, and high-tech...

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Branding Featured News

Schick Hydro Celebrates and Invests In Independent Games

Olivia Pearce

December 4, 2017

Schick Hydro Champions The Independent Gaming Community And Its Commitment To Fostering Innovation Schick Hydro announced the next step in its quest to foster innovation...

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Branding Featured Marketing News

Hennessy Celebrates The Holidays With The X.O Odyssey Experience

Olivia Pearce

December 4, 2017May 8, 2018

Consumers Invited to "Engrave, Explore and Gift" with Hennessy X.O for the Holidays Hennessy, a globally loved Cognac, announced the opening of The X.O Odyssey...

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Campaigns Featured News

Crescent Introduces New Brand Identity with New Programme

Olivia Pearce

December 1, 2017June 2, 2023

New identity includes an expansion of the brand that brings five famous hand tool brands together under the Crescent name Crescent, a hand tool brand...

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Campaigns Featured News

Shell Releases New Music Video For Its #makethefuture Campaign

Olivia Pearce

December 1, 2017May 8, 2018

Shell and a band of international stars are unveiling a unique new music video for #makethefuture which spotlights a diverse range of clean energy initiatives...

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Branding Featured Marketing News

Vivo Releases Special Edition Smartphone for 2018 FIFA Worldcup

Olivia Pearce

December 1, 2017June 13, 2023

Vivo announced its expansion plan into new markets including Taiwan, Singapore and Russia in October As an official FIFA World Cup Sponsor, Vivo, a young...