Featured Archives | World Branding Forum

Read Time:1 Minute, 12 Second

EQUALITY represents Nike’s belief that sports brings people together like nothing else Nike has a long history of speaking up for causes that reflect its...

Read Time:1 Minute, 26 Second

Vectorform and Microsoft Collaborate on Vehicle Design Process

Thomas Ng

January 12, 2018

Mixed reality technology from Vectorform and Microsoft allows automakers to test vehicle prototypes in minutes instead of weeks Vectorform, a digital product and experiences company...

Read Time:1 Minute, 41 Second

Campaigns Featured News

Pepsi Celebrates its 120-Year History with Pepsi Generations

Olivia Pearce

January 12, 2018

Pepsi Generations comes together with limited-time retro packaging and the return of the Pepsi Stuff loyalty programme Pepsi unveiled this year's global creative campaign, "Pepsi Generations,"...

Read Time:1 Minute, 27 Second

Branding Featured Marketing News

Estée Lauder Teams Up with Expedia in Travel Promotions

Olivia Pearce

January 12, 2018

Unique contest offers customers a chance to win a dream vacation inspired by brand Founder Estée Lauder's love for travel Estée Lauder, a prestige beauty...

Read Time:2 Minute, 32 Second

Branding Featured News

Diet Coke Rebrands with Refreshing New Look and Flavours

Olivia Pearce

January 11, 2018February 5, 2018

New-Generation Millienials Become Target of the Diet Coke Modernisation The Coca-Cola Company is re-energising and modernising Diet Coke for a new generation of drinkers – and...

Read Time:1 Minute, 50 Second

Branding Featured News

Verifone and Alipay Expand Global Partnership with Lacoste Deal

Nathaniel Mark

January 11, 2018

Alipay Enablement to Attract the 3 Million Chinese Tourists Annually in the U.S. Verifone and Alipay announced that they have expanded their global partnership to...

Read Time:2 Minute, 40 Second

Branding Featured Marketing News

Dubai Airports and ITP Launch Time Out DXB

Anisha Kapoor

January 11, 2018

Time Out DXB to offer insider view of Dubai's Airport and City In a world-first, Dubai Airports and ITP Media Group have joined to launch...

Read Time:1 Minute, 54 Second

Wolverine’s Product Development More Efficient with Citrix

Thomas Ng

January 10, 2018January 10, 2018

Citrix Technology Reduces 425-day process to 140 days, claims global footwear marketer Working with Citrix and Microsoft, Coretek Services, an IT consulting company, developed a...

Read Time:2 Minute, 34 Second

Campaigns Featured News

JetBlue Campaign Encourages Young Girls toward STEM Careers

Olivia Pearce

January 10, 2018June 13, 2023

“Even More Girls—In Tech” by JetBlue aims to boost number of women involved in the aviation industry JetBlue is continuing its mission of Inspiring Humanity. The...

Read Time:1 Minute, 48 Second

Branding Featured Industry

Brilliance Auto and Renault Join Hands Exploring the International Market

Nathaniel Mark

January 10, 2018January 10, 2018

Collaboration Opens Foreign Market Opportunity for Brilliance China's Brilliance Auto Group recently entered a deal with the Renault Group to set up the Renault Brilliance...

Read Time:1 Minute, 49 Second

Featured Marketing News

Toyota Europe and Dassault Systèmes Collaborate on Digital Marketing

Anisha Kapoor

January 9, 2018

Localised content for Toyota vehicle launches customises car buying experiences Dassault Systèmes and Toyota Motor Europe have signed a three-year contract to collaborate on an...

Read Time:1 Minute, 56 Second

Featured Marketing News

Car-Buying Reimagined with HARMAN and Samsung SDS

Nathaniel Mark

January 9, 2018

The HARMAN-Samsung SDS joint solution transforms the showroom for personalised consumer experiences HARMAN International, a company focused on connected technologies for automotive, consumer and enterprise...