Featured Archives | World Branding Forum

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Carvana and the characters from Disney’s Ralph Breaks the Internet are joining forces for a multi-channel campaign to make car-buying fun. Online used car retailer,...

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Planters Releases #SaveYourNuts Push for Men

Joshua Hughes

November 5, 2018November 5, 2018

Planters and mascot, Mr. Peanut, have created a campaign focused on men’s health. Titled #SaveYourNuts, the push features a tutorial video. Snack giant, Planters and...

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Featured Marketing News

Andaz Capital Gate Abu Dhabi Officially Debuts

Deborah Joy Peter

November 5, 2018November 5, 2018

The newly premiered ‘Leaning Tower of Abu Dhabi’ location marks the first property under the Andaz brand operated by Hyatt in the region. Hyatt has...

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MSL US Welcomes Diana Littman as CEO

Anisha Kapoor

November 5, 2018November 5, 2018

Publicis has hired Diana Littman as MSL CEO. In the role, she will also serve on the group’s Executive Committee to drive deeper capability. Publicis...

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JetBlue Ups Swagger with Brooklyn Nets Alliance

Olivia Pearce

November 2, 2018November 2, 2018

JetBlue renews its alliance with the Brooklyn Nets and Barclay Center, extending it for five more years, while the BK Blue boasts a new look. JetBlue has revealed...

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Campaigns Featured News Videos

Eloquii Showcases Holiday Capsule by Jason Wu

Deborah Joy Peter

November 2, 2018

Eloquii has premiered a holiday capsule collection created with Jason Wu. The launch campaign features body activist, Paloma Elsesser. Women’s plus-size clothing brand, Eloquii, has...

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Mack Trucks and Steve Moakler Do Born Ready

Joshua Hughes

November 2, 2018November 2, 2018

Mack Trucks has launched the eighth episode from its RoadLife series, Born Ready, featuring country star, Steve Moakler, and his road song. Mack Trucks has...

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Zynga Unveils Wonka’s World of Candy Game

Thomas Ng

November 2, 2018November 2, 2018

With the release of Wonka’s World of Candy, Zynga introduces players to a whimsical world of imagination and a new hybrid builder game. Zynga has...

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Campaigns Featured News Videos

Wrangler Slips into Retro Fit with Jon Pardi

Deborah Joy Peter

November 1, 2018November 1, 2018

Wrangler has secured Jon Pardi as the brand ambassador for its Retro collection and marketing push developed for the United States. Denim and casual apparel...

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Kia Revs Up Forte Passion with Flor De Toloache

Joshua Hughes

November 1, 2018November 1, 2018

Kia enlisted all-female Mariachi band, Flor De Toloache, to celebrate the triumphs of Latina entrepreneurs via with its 2019 Forte campaign. Kia has launched a...

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EBay Offers 11 Days of Early Holiday Shopping

Anisha Kapoor

November 1, 2018November 1, 2018

Online retail giant, eBay, has debuted a push to promote its holiday deals. Titled It’s Happening, the effort runs on television and digital. Online shopping platform,...

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Branding Featured News

Johnnie Walker Unveils Rare Midnight Blend

Olivia Pearce

November 1, 2018November 1, 2018

Johnnie Walker has revealed its Master Blender’s Private Collection final edition. The 28 Year Old Midnight Blend is an after-dinner whisky. Johnnie Walker has created the...