Featured Archives | World Branding Forum

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Macy’s is stepping into spring with a fashion assortment of pastels and metallic hues and campaign which redefines the expression of beauty. Macy’s is making...

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Branding Featured News

Julius Meinl Adds Midlands to Coffee Footprint

Deborah Joy Peter

March 11, 2019March 11, 2019

Driving a global presence that now spans Austria, Central and Eastern Europe, the Adriatics, Russia, and Dubai, Julius Meinl enters Midlands. Viennese coffee roaster, Julius...

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Campaigns Featured News

Hanes Celebrates 30 Years of Michael Jordan

Joshua Hughes

March 11, 2019March 12, 2019

Hanes and Michael Jordan celebrate their thirty-year partnership with a trading card promotion to commemorate the milestone anniversary. Hanes has launched a consumer campaign to...

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Branding Featured News Videos

Levi’s Leads Women to Shape Their Own Stories

Olivia Pearce

March 8, 2019March 11, 2019

Levi’s India has released the fifth season of its #IShapeMyWorld push which stars Swara Bhasker, Anjali Lama, and other female influencers. Levi’s has debuted the...

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Campaigns Featured News Videos

Pomellato Hits Home with Human Gems

Deborah Joy Peter

March 8, 2019March 11, 2019

Pomellato has added to its Sisterhood Initiative through collaborations featuring Jane Fonda and a major cast of male and female influencers. Premium jewellery-maker, Pomellato has joined...

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Advertising Featured News Videos

Dodge Drives into Town for Muscleville Season

Joshua Hughes

March 8, 2019March 11, 2019

Dodge has launched a marketing campaign starring Bill Goldberg as the mayor of Muscleville, a dream place created for brand enthusiasts. Dodge has rolled out...

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Barbie Inspires Young Girls with Be Anything Tour

Thomas Ng

March 8, 2019March 8, 2019

The Barbie Be Anything Tour will honour female role models across the United States, including American country music star, Kelsea Ballerini. For its 60th anniversary,...

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Branding Featured News Videos

Super 8 Sounds the Alarm on Drowsy Driving

Olivia Pearce

March 7, 2019March 8, 2019

Super 8 by Wyndham has introduced a push titled #JourneySafe. The digital effort features philanthropist and actor, Giacomo Gianniotti. Super 8 by Wyndham has partnered...

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Campaigns Featured News Videos

Elizabeth Arden Gets its March On in Pink Punch

Deborah Joy Peter

March 7, 2019March 8, 2019

Elizabeth Arden has announced the 2019 installation of its March On initiative, which features Reese Witherspoon in the new Pink Punch. Elizabeth Arden has launched...

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Featured Marketing News

Old Navy Shoots for the Sky to Uplift Women

Anisha Kapoor

March 7, 2019March 8, 2019

Starting on the ground, Old Navy is making stops in Los Angeles, San Francisco, and New York to host empowering skytyping activations. Old Navy is...

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Advertising Featured News

Grey Midwest Elevates Two Creative Leaders

Joshua Hughes

March 7, 2019March 8, 2019

Following its recent CCO appointment of Adam Kahn, Grey Midwest has newly promoted two agency veterans to Group Creative Director. Grey Midwest has promoted Margaret...

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Campaigns Featured News Videos

Bobbi Brown Cosmetics Celebrates Confidence

Deborah Joy Peter

March 6, 2019March 7, 2019

Bobbi Brown Cosmetics is partnering with three powerhouse females in line with its Confident Beauty global campaign launching this month. Bobbi Brown Cosmetics has partnered...