Featured Archives | World Branding Forum

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Taco Bell introduces global sustainable packaging commitments and US employee programmes Taco Bell has made bold commitments to set itself apart ever since its first...

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Featured Marketing News

Budweiser appoints Rowan Chidgey as new Marketing Director

Anisha Kapoor

January 8, 2020

Budweiser Brewing Group UK & Ireland, part of AB InBev, has today announced the appointment of Rowan Chidgey as its new Marketing Director. Rowan will...

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Campaigns Featured News

Secret Deodorant “All Strength, No Sweat” celebrates personal strength

Olivia Pearce

January 6, 2020

Secret Deodorant spot uses custom-made anthem by Grammy-nominee Jessie Reyez and features actress Camila Mendes, Olympic Gold Medalist Swin Cash and others Secret Deodorant debuted...

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Advertising Campaigns Featured News

Pepsi kicks off newest tagline “That’s what I like” in two decades

Joshua Hughes

January 2, 2020

Pepsi encourages consumers to tune out the naysayers and enjoy life unapologetically With the new year officially here and everyone vowing to restrictive resolutions, Pepsi...

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Vivo, OPPO & Xiaomi launch new wireless file transfer system

Thomas Ng

January 2, 2020

Vivo launches "Peer-to-Peer Transmission Alliance" to enable seamless file transfer with just one click Today, mobile phone giants Vivo, OPPO and Xiaomi announced their partnership...

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Grab and Singtel partner for Singapore digital banking licence

Nathaniel Mark

January 2, 2020

Grab Holdings, one of Southeast Asia’s leading super app, and Singtel, one of Asia’s leading communications technology group, are forming a consortium to apply for...

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Featured Marketing News

MINISO launches co-branded products with Marvel

Nathaniel Mark

December 24, 2019December 24, 2019

MINISO, a household goods retailer, has launched a new series of products in cooperation with Marvel Entertainment worldwide, covering toys, daily necessities, stationery and hats,...

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Featured Marketing News

McCann Health and East Japan Railway develop workout/mindfulness app

Nathaniel Mark

December 24, 2019

McCann Health Japan, part of the Worldgroup network, has announced the launch of an app, 'TRAIN'ing, developed in collaboration with East Japan Railway Company, and Fitness Club...

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Featured Marketing News

KFC franchise restaurants launch in China’s Sinopec and CNPC stations

Nathaniel Mark

December 19, 2019

Yum China Holdings announced today the opening of its first franchised petrol station restaurants of American fast-food brand, KFC, in collaboration with both China Petrochemical...

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Advertising Featured News

Toyota Super Bowl ad to feature all-new 2020 Highlander

Joshua Hughes

December 18, 2019

Toyota today confirmed that it will be part of the advertising lineup for Super Bowl LIV on FOX TV Sunday. The 60-second spot, created by...

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Advertising Featured News

ASA bans Channel Four’s “The End of the F*****g World” ad

Joshua Hughes

December 18, 2019

ASA rules outdoor Channel Four programme ad as inappropriate for outdoor displays which might be seen by children Today, the Advertising Standards Authority (ASA) announced...

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Featured Marketing News

JBL activates the conscious consumer for new self-charging headphones

Nathaniel Mark

December 17, 2019

Brands invite consumers to provide feedback on self-charging technology for a headphone with virtually unlimited playtime Through a new strategic approach, JBL is exploring a...