Featured Archives | World Branding Forum

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The Hershey Company has announced that it is committing US$1 million/£803k to acquire, install and staff a new manufacturing line dedicated to the production of...

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Campaigns Featured News

Coca-Cola goes dark to redeploy ad spending to supply healthcare workers

Olivia Pearce

April 27, 2020April 27, 2020

Coca-Cola channels millions in marketing spending to support Covid-19 relief The Coca-Cola Company, a winner of the World Branding Awards, is using its marketing resources to support...

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Campaigns Featured News

John Lewis reopens textiles factory to make gowns for the NHS

Eliza Jane

April 27, 2020April 27, 2020

John Lewis reopens its Lancashire textiles factory to make gowns for the NHS and donates over 20,000 meters of fabric for scrubs John Lewis has...

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Facebook announces investment in India’s Jio Platforms Limited

Thomas Ng

April 24, 2020

The Kabir family’s textile factory in Delhi has operated since 1969. Now they use Facebook, Instagram and WhatsApp to reach new customers Facebook has announced...

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Branding Featured News

Rolls-Royce presents the first ‘Inspiring Greatness’ interview series

Eliza Jane

April 24, 2020

Inspiring greatness lies at the very heart of Rolls-Royce Motor Cars’ brand ethos. From hand-building the epitome of true luxury to engaging and servicing the...

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Campaigns Featured News

Budweiser partners Salvation Army for its”whassup” PSA campaign

Olivia Pearce

April 24, 2020

Budweiser PSA reminds America to check-in and say “whassup” to loved ones during quarantine Budweiser has unveiled a contemporary and timely version of its iconic...

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Branding Featured News

L’Occitane Group joins ‘One Planet Business for Biodiversity’ coalition

Olivia Pearce

April 24, 2020

L'Occitane Group partners like-minded companies to integrate biodiversity even further into its strategies and business models L’Occitane Group, a global manufacturer and distributor of natural...

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Advertising Featured News

JanSport announces upcoming launch of the Recycled SuperBreak

Joshua Hughes

April 23, 2020

JanSport has announced the upcoming launch of the Recycled SuperBreak, the brand's first backpack made with 100% recycled fabric. The launch marks yet another milestone...

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Campaigns Featured News

Airbnb global Frontline Stays programme activates in Mexico

Eliza Jane

April 23, 2020

The Airbnb Frontline stays programme is currently active in Italy, France, Spain, the UK, the Philippines, Malaysia, and the United States The home-stay company, Airbnb,...

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Kimberly-Clark Professional launch Infectious Disease Training programme

Eliza Jane

April 23, 2020

To address the needs of cleaning professionals during the COVID-19 pandemic, Kimberly-Clark Professional, a hygiene and cleaning solution manufacturing company, has announced a new scholarship...

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Campaigns Featured News

Amazon announces US$10 million grant for Net-Zero Carbon plan

Olivia Pearce

April 23, 2020

Amazon, an e-commerce company, announced a US$10 million/£8 million grant to conserve, restore, and support sustainable forestry, wildlife and nature-based solutions across the Appalachian Mountains,...