Featured Archives | World Branding Forum

John Lewis rolls out a new progressive engagement programme

August 6, 2020August 6, 2020

John Lewis & Partners offers its 'Better Jobs' programme to all UK suppliers to help create more rewarding jobs for the people who make its...

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Gillette Venus launches its ‘Skinclusive Summer Line’ on Animal Crossing

August 6, 2020

The Skinclusive Summer Line by Gillette Venus brings 250+ diverse skin representations to life in Animal Crossing, enabling players to ‘put their skin in the...

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Branding Featured News

Purina achieves its company’s 2020 goal of zero waste for disposal

August 6, 2020

100 per cent of Purina US pet care factories and Headquarters now zero waste for disposal Purina's robust portfolio of pet care products for dogs...

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Branding Design Featured News

Fabletics teams up with Madelaine Petsch in its latest activewear collection

Branding Featured Marketing News Technology

August 6, 2020

Fabletics partners with Riverdale star Madelaine Petsch for the brand's most fashion-forward collaboration yet Fabletics, an activewear brand, is thrilled to team up with Madelaine...

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Klarna launches a followable Wish lists feature for its consumers

Thomas Ng

August 5, 2020

Klarna’s Wish list feature allows users to save and add products they want from any online store, as well as set up price-drop alerts for...

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Advertising Campaigns Featured News

OLIO launches ‘It Feels Good to Share’ campaign to combat food waste

Advertising Branding Featured News

August 5, 2020

OLIO's campaign aims to make the most of the sense of community many have felt during the pandemic and aims to show how easy it...

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Coca-Cola introduces its first sip of Coca-Cola with Coffee

August 5, 2020

Coca-Cola With Coffee is the latest output of the company’s “lift and shift” strategy to scale successful beverage innovations from market to market via an...

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AXE helps teens “Smell Ready” for an unpredictable dating scene

Campaigns Featured Marketing News

August 4, 2020

Axe has recruited Russell Westbrook and a crew of 10+ creators to produce their own takes on "Smell Ready" AXE bodyspray brand is stepping in...

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Lexus Keeps the Light Alive in the launch of its latest convertible

August 4, 2020

Lexus's national marketing campaign launches the first-ever LC 500 Convertible Lexus has unveiled a new marketing campaign to launch its first convertible in almost five...

Read Time:2 Minute, 40 Second