Branding Archives | World Branding Forum

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MTN DEW partners with Howard University, Hampton University and other PepsiCo HBCUs in an effort to discover, challenge and uplift the next generation of doers...

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Campaigns Featured News

Coca-Cola partners Global Citizen to drive sustainable change

Olivia Pearce

December 8, 2020

The Coca-Cola Company and Global Citizen partner to drive action, empowerment, and education The Coca-Cola Company is partnering with Global Citizen in 2021 to drive...

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Campaigns Featured News

Postmates partners Lil Nas X to grant wishes around the world

Joshua Hughes

December 8, 2020December 8, 2020

Postmates' Holiday Campaign on Twitter is Back On December 7 Through 10 December Featuring Santa Nas X Postmates' fourth annual #BetterThanSanta is here and in the...

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Branding Featured News

IKEA turns the final page of its 70-year iconic catalogue

Olivia Pearce

December 8, 2020

IKEA becomes more digital and accessible whilst embracing new ways to connect with more people The IKEA Catalogue has a phenomenal 70-year legacy. Over the...

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Branding Featured News

McDonald’s launches its newest hamburger, Big Good

Olivia Pearce

December 7, 2020

McDonald's Big Good feeds hungry Spaniards and helps the agricultural sector face the crisis provoked by COVID-19 Big Good is a new hamburger from McDonald’s....

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Campaigns Featured News

LEGO Group announces new carbon emission reduction goal

Olivia Pearce

December 7, 2020

The LEGO Group commits to a new carbon emission reduction target in line with the Paris Agreement’s most ambitious 1.5°C trajectory The LEGO Group has...

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Campaigns Featured News

Samsonite launches “Travel is a Gift” Holiday campaign

Olivia Pearce

December 4, 2020

Samsonite's global campaign features real people and experiences which celebrates the love of travel Samsonite, the world's largest travel luggage company, is reminding us that...

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Branding Featured News

Jeep and LEGO Group unveils its latest collaboration

Joshua Hughes

December 4, 2020December 4, 2020

Jeep brand and the LEGO Group reveals the newest LEGO Technic model, the one-of-a-kind Jeep Wrangler Rubicon Jeep brand and the LEGO Group revealed the...

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Campaigns Featured News

Dole Packaged Foods launches heartfelt #UnstuffedBears initiative

Olivia Pearce

December 3, 2020

With 1 in 4 children in America expected to go hungry this holiday season, Dole continues to activate on "The Dole Promise" with a childhood...

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Campaigns Featured News

AB InBev’s Pony Malta Launches #AdoptABreak Initiative

Eliza Jane

December 3, 2020June 13, 2023

The ABInBev brand teamed up MullenLowe SSP3 and four leading dog adoption shelters in Colombia to ask people to bring a furry friend into the...

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Advertising Campaigns Featured News

Toys ‘R’ Us gives Santa a break in its latest Holiday campaign

Olivia Pearce

December 3, 2020

Toy ‘R’ Us offers its new online store and shipping system as a solution as reliable as Santa Claus himself in spot from LOLA MullenLowe...

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Campaigns Featured News

Prada launches its 2020 Holiday campaign, “A Stranger Calls”

Olivia Pearce

December 2, 2020

The Holiday campaign reconnects with early Prada moments pioneering the aesthetics of cinematic drama A cinematic context, a language of film, a mystery to be...