Branding Archives | World Branding Forum

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Cheetos latest teaser playfully reveals the brand has teamed up with the Ashton Kutcher to steal the spotlight at Super Bowl LV with more talent...

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Advertising Campaigns Featured News

Poland Spring Origin unveils its latest ad campaign with Patrick Dempsey

Joshua Hughes

January 18, 2021

Poland Spring Origin and Patrick Dempsey bring the crisp, refreshing taste of Maine to the nation in its latest spot Poland Spring Origin, 100% Natural...

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Advertising Campaigns Featured News

Sun-Maid feeds imaginations in its latest marketing campaign

Joshua Hughes

January 15, 2021

Sun-Maid shines on innovation, shows the whole fruit's possibilities as the company commits to the imagination Sun-Maid's imagination has already transformed the humble raisin into...

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Campaigns Featured News

PepsiCo doubles down on climate goal and pledges net-zero emissions

Olivia Pearce

January 15, 2021

PepsiCo accelerates efforts to build a more resilient and sustainable food system, reducing absolute GHG emissions more than 40% by 2030 across the entire value...

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Advertising Branding Featured News

Polestar drives innovation and awareness with Oscar Isaac

Thomas Ng

January 14, 2021

A champion for climate justice, Oscar Isaac delves deeper into Polestar innovations which aim to improve today's society and that of the future In the...

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Advertising Campaigns Featured News

Carlsberg unveils its latest spot with actor Mads Mikkelsen

Eliza Jane

January 13, 2021

Carlsberg is starting 2021 with a toast to alcohol-free beer as it unveils its latest ad featuring Danish actor Mads Mikkelsen Carlsberg 0.0’s first global...

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Advertising Branding Featured News

EverGrain introduces sustainable and innovative plant-based barley

Olivia Pearce

January 12, 2021June 13, 2023

Backed by Anheuser-Busch InBev, EverGrain transforms barley into high-quality, sustainable ingredients to create nutritious food and beverages EverGrain, launched on 7 January 2021, is a...

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Campaigns Featured News

P&G announces its latest 2030 sustainability commitments

Olivia Pearce

January 11, 2021

P&G's new commitment seeks to advance healthy oral care habits to transform people’s health whilst reducing impact on the planet Procter & Gamble (P&G) Oral...

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Campaigns Featured News

Nike announces economic empowerment partnership

Olivia Pearce

January 11, 2021

Nike's partnership expands on its Black Community Commitment to support organisations focused on social justice, education and economic opportunity for Black Americans Expanding the Nike,...

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Campaigns Featured Marketing News

Jim Beam encourages beer fans to take a break from in latest campaign

Olivia Pearce

January 7, 2021

The campaign encourages drinkers to add the Jim Beam Highball to their repertoire and order one when they're looking for a light and refreshing option...

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Campaigns Featured News

Coors Light launches its latest campaign supporting “The Iceman”

Eliza Jane

January 7, 2021

Coors Light is immortalising the Latino football legend on limited-edition cans and rallying fans' support Tom "The Iceman" Flores is a four-time pro-football champion and...

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Branding Featured News

Kia unveils its new logo and global brand slogan

Anisha Kapoor

January 6, 2021January 6, 2021

Kia sets new Guinness World Record for 'Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously' during logo unveiling show Kia has revealed its new corporate...