Branding Archives | World Branding Forum

Read Time:2 Minute, 0 Second

Coca-Cola's paper bottle moves from the lab to the market The Coca-Cola Company’s first-ever paper bottle prototype is transitioning from the lab to the marketplace...

Read Time:2 Minute, 10 Second

Campaigns Featured News

IKEA accelerates transformation towards recycled polyester

Olivia Pearce

February 10, 2021

IKEA is committed to ending the dependency on virgin fossil materials and use only renewable or recycled materials by 2030 In 2019, IKEA announced the...

Read Time:2 Minute, 39 Second

Campaigns Featured News

Kia Motors to “Accelerate The Good” in their latest campaign

Joshua Hughes

February 10, 2021February 10, 2021

The campaign is an extension of Kia Motors "Accelerate The Good" charitable initiatives which include college scholarships, homeless youth assistance, and pandemic relief As America...

Read Time:2 Minute, 49 Second

Campaigns Featured News

IKEA launches new 2030 forest agenda for improved forest management

Olivia Pearce

February 9, 2021

IKEA announces agenda to further enhance biodiversity, mitigate climate change and drive innovation to use wood in even smarter ways The IKEA business has for...

Read Time:1 Minute, 10 Second

Advertising Campaigns Featured News

Coca-Cola partners with BTS superstars for their latest campaign in Asia

Eliza Jane

February 9, 2021

BTS turns up the rhythm in the ad with pulsing, electro-pop beats as bottles of Coca-Cola bounce their way from a hip, music-fueled factory to...

Read Time:2 Minute, 1 Second

Advertising Campaigns Featured News

Jeep unveils its latest ad campaign ‘The Middle’ with Bruce Springsteen

Joshua Hughes

February 8, 2021

"The Middle" campaign marks the 10-year anniversary of the "Imported from Detroit" Big Game campaign, recognising and celebrating American ingenuity as seen through the lens...

Read Time:2 Minute, 46 Second

Advertising Campaigns Featured News

Huggies features babies born on gameday in their latest ad

Eliza Jane

February 8, 2021

Huggies accomplished first-ever, day-of production, starring gameday newborns in big game spot US Kimberly-Clark brand, Huggies, unveiled its new look, feel and mission in their...

Read Time:2 Minute, 14 Second

Advertising Campaigns Featured News

Guinness partners Hall of Famer, Joe Montana in latest its spot

Joshua Hughes

February 5, 2021February 5, 2021

Guinness and football icon Joe Montana raise a toast to hope, optimism, and what it truly means to be great Being the GOAT, or "Greatest...

Read Time:2 Minute, 19 Second

Campaigns Featured News

L’Oréal USA announces the creation of its Inclusive Beauty Fund

Eliza Jane

February 5, 2021

L'Oreal USA's grant programme supports Black-Owned small businesses and entrepreneurs within the beauty community with one-time grants of US$10k and professional mentorship L'Oréal USA has...

Read Time:1 Minute, 47 Second

Advertising Campaigns Featured News

Miller Lite announces “Ridiculously Long Calorie-Burning URL”

Joshua Hughes

February 3, 2021

Miller Lite is reminding drinkers that more taste is worth one extra calorie, and burning that extra calorie is as easy as typing in a...

Read Time:2 Minute, 12 Second

Campaigns Featured News

Stella Artois and Lenny Kravitz inspires you to savour moments together

Olivia Pearce

February 2, 2021June 13, 2023

Stella Artois spotlights the value of time spent together by debuting a new 360 campaign and film starring the legendary musician An official sponsor of...

Read Time:2 Minute, 12 Second

Advertising Campaigns Featured News

Honeycomb cereal launches “Big Honey” campaign starring Terry Crews

Joshua Hughes

February 2, 2021February 2, 2021

Crews share straight talk inspiration with tweens and teens as an un-BEE-lievably funny, larger-than-life bee in Honeycomb's latest ad campaign Known for its big size,...