Branding Archives | World Branding Forum

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Inspired by both the achievements and positive actions of real Olympic and Paralympic athletes, P&G debuts two new films for the Olympic Games Tokyo 2020...

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Campaigns Featured News

Alaska Airlines announces partnership with Boxed Water

Eliza Jane

May 6, 2021

Alaska Airlines becomes first airline to shift from single-use plastic to this more sustainable replacement Boxed Water Is Better – the most renewable packaged water...

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Campaigns Featured News

Jergens Skincare celebrates all Moms this Mother’s Day

Olivia Pearce

May 6, 2021

Jergens Skincare teamed up with real moms for a new digital campaign with a spotlight on inclusivity In celebration of Mother's Day, Jergens Skincare is...

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Advertising Campaigns Featured News

AXE shows how scent drives attraction in latest ad campaign

Joshua Hughes

May 6, 2021

The ad debuts a fresh take on AXE's ultimate mission to help guys smell and feel their best because they never know when, where and...

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Campaigns Featured News

Lux takes a stand for Olympic gold medalist, Caster Semenya

Olivia Pearce

May 6, 2021

Lux joins forces with South African athlete to campaign against World Athletics’ ban for having natural high-performance testosterone Through Unilever's beauty brand Lux, The company...

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Campaigns Featured News

Nivea unveils a heart warming Mother’s Day ad campaign

Olivia Pearce

May 5, 2021

Publicis One Touch launches heartfelt spot directed by Hey Baby Films' Sune Sorensen for Nivea Hey Baby Director Sune Sorensen and agency Publicis One Touch...

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Campaigns Featured News

Degree unveils deodorant designed for people with disabilities

Joshua Hughes

May 4, 2021

Degree has collaborated with consumers with disabilities and a diverse group of experts to come up with a concept deodorant that makes application easier People...

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Campaigns Featured Marketing News

Teva partners Polaroid to capture summer adventures

Olivia Pearce

May 4, 2021

Teva's collection is a celebration of creative expression designed to help people capture instant memories Teva, a division of Deckers Brands has announced a summer...

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Advertising Campaigns Featured News

Michelin announces the launch of its largest advertising campaign

Joshua Hughes

May 4, 2021

The ad campaign highlights Michelin as a part of everyday life across the globe Michelin Group has launched its largest advertising campaign in years, spanning...

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Campaigns Featured Marketing News

FedEx launches its latest sustainability marketing effort with Willie Nelson

Joshua Hughes

May 3, 2021

FedEx is doing its part to prioritise a more sustainable planet, with the goal to be carbon neutral by 2040 As we close out Earth...

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Campaigns Featured News

Carlsberg UK partners WWF in commiting to a sustainable future

Eliza Jane

May 3, 2021

Carlsberg’s UK partnership with the world's leading independent conservation organisation, WWF, becomes front and centre for the brand in this new chapter of communications Carlsberg’s...

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Campaigns Featured Marketing

Rémy Martin announces its collaboration with Usher in latest campaign

Eliza Jane

May 3, 2021May 3, 2021

Rémy Martin teams-up with Usher to celebrate the harmonious blending of two cultures of timeless excellence: Music and Cognac Rémy Martin announces a collaborative new...