Branding Archives | World Branding Forum

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Shining the spotlight on the brand’s new releases, the ‘Week of Greatness’ initiative includes a 30-second spot starring Stephen Curry Kids Foot Locker has rolled...

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Branding Campaigns Featured News

Sexy Hair Resurrects Cool with James Dean Tie-Up

Deborah Joy Peter

November 19, 2015November 19, 2015

The partnership pays homage to the icon’s brooding look and includes a multi-tiered marketing campaign to support the movement Professional haircare brand, Sexy Hair, has...

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Branding Design Featured News

M&S Partners with Ecobuild for Big Innovation Pitch

Olivia Pearce

November 19, 2015November 19, 2015

Open to UK brands operating in the sustainable built environment market, the focus of the pitch is innovations across the design, energy, and construction sectors Marks...

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Design Marketing News

White Owl Cigars Lights Up Over Brand Makeover

Anisha Kapoor

November 19, 2015November 19, 2015

The facelift encompasses a redesign of the brand’s logo, packaging, point-of-sale, and website to emphasise its heritage and innovation White Owl Cigars has officially activated...

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Branding Design Featured News

Infiniti Drives Global Expansion with QX30

Olivia Pearce

November 18, 2015November 18, 2015

It will be built at new manufacturing facilities in United Kingdom’s Sunderland, marking the brand’s first car production effort in Europe Infiniti Motor Company has...

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Branding Featured News

Cancún Opens Doors to Hyatt Ziva by Playa

Deborah Joy Peter

November 18, 2015November 18, 2015

Owned by Playa Hotels & Resorts, the property will be managed by the operational component of the hospitality group Hyatt Ziva has debuted in one...

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Advertising Campaigns Featured News Videos

Fruit of the Loom Fleeces Up the Professional Look

Deborah Joy Peter

November 17, 2015November 17, 2015

The push surrounding the launch is being supported with videos, posts, and real time engagement on Facebook, Twitter, and Instagram Leisurewear giant, Fruit of the Loom, has...

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Advertising Campaigns Featured News Videos

Gillette Reshapes the Shave with Fusion ProShield

Joshua Hughes

November 17, 2015January 12, 2016

The new release is based on a study indicating most men take about 170 strokes during each shave with 120 of them being re-strokes over...

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Branding Featured News

Cachet Sails to Mexico on Maiden Global Voyage

Anisha Kapoor

November 17, 2015November 17, 2015

The fully integrated resort furthers the brand's mission to offer innovative designs, personalised service, and local experiences Cachet Hotel Group is set to debut its...

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Branding News Technology

Bitly Links Efficiency to Client Solutions with Campaigns Debut

Olivia Pearce

November 17, 2015November 17, 2015

The product is designed to help marketers build, manage, and measure the success of omni-channel campaigns in a single dashboard Link management platform, Bitly, has...

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Branding Campaigns Featured News Videos

Burger King Whips Up Old Favourite with #SURGEcomeback

Olivia Pearce

November 16, 2015November 16, 2015

The brand is reintroducing the signature Surge with a rigorous digital and social media campaign to announce its nationwide debut After a 12-year hiatus, Burger...

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Branding Featured News

Inaria Scores Deal with Soccer’s Sebastian Giovinco

Joshua Hughes

November 16, 2015November 16, 2015

The Italian national star has selected the brand as his premium training apparel provider and developer of an upcoming lifestyle collection Inaria, the Performance Sports...