Branding Archives | World Branding Forum

June 6, 2016July 6, 2016

The promotional push by MoneyGram is set to run in the Indian states of Telangana, Bihar, Uttar Pradesh, Gujarat, and Kerala. Global money transfer service...

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OPI Polishes Brand with Kerry Washington Collaboration

Deborah Joy Peter

June 6, 2016June 6, 2016

The actress worked with OPI Co-founder to develop and name the 12 shades available in both Nail Lacquer and GelColor formulas. OPI Washington DC is...

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#AkronBorn Campaign Celebrates Goodyear’s Birthplace

June 3, 2016July 6, 2016

In line with the push, Goodyear will honour babies born in the area’s hospitals during the NBA Finals with #AkronBorn care packages. With its latest...

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Johnson & Johnson Secures Vogue International Takeover

June 2, 2016June 2, 2016

The Johnson & Johnson cash deal in place is valued at $3.3 billion and includes the OGX, FX, Proganix, and Maui Moisture hair care lines. Via...

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Shangri-La Dazzles Sri Lanka with Hambantota Resort & Spa

Anisha Kapoor

June 2, 2016June 2, 2016

The Shangri-La beachfront property is parked on what was once a 145-acre coconut plantation along the country’s southern coastline. Shangri-La has opened the doors of...

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Marriott Hotels Launches Luxury Brand into Phuket

June 1, 2016June 1, 2016

Located on the beach of Nai Yang, the Phuket Marriott Resort and Spa is surrounded by the lush forest green of the Sirinath National Park. Marriott...

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British Airways Goes Alligator over Florida Deals

May 31, 2016May 31, 2016

The ‘alligator’ was a creative promotional setup by British Airways featuring three models who had been painted on over five hours. British Airways customers flying...

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Ferrero Takes Kinder Schoko-Bons Crispy to India

Deborah Joy Peter

May 31, 2016May 31, 2016

The new release by Ferrero will be manufactured at the company’s production facility in Baramati set in the Pune district. Chocolate-maker, Ferrero, has expanded its presence in India...

Read Time:1 Minute, 36 Second

Neutrogena Debuts #mimicmommy Movement with Kristen Bell

May 30, 2016May 30, 2016

Titled The Talk, the spot is one component of the #mimicmommy conversation Neutrogena aims to spark with families around sun safety. Neutrogena has launched its 2016 Choose...

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LondonHouse Chicago Celebrates Luxury Premiere

May 27, 2016May 27, 2016

LondonHouse Chicago is part of Hilton’s Curio brand, a collection of upscale hotels promising discovery and authentic experiences. Curio – A Collection by Hilton and...

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Kia Pumps Up Soul with Music and Hamster Spot