Branding Archives | World Branding Forum

Four Points Expands Starwood Footprint into Sydney

June 30, 2016June 30, 2016

Situated in the Central Business District area along George Street, Four Points by Sheraton Parramatta is scheduled to open in 2018. Starwood Hotels & Resorts...

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Branding Featured News Videos

Burger King Seasons with Cheetos for Summer Special

June 29, 2016June 29, 2016

A unique partnership, the collaboration unveils the ultimate limited-edition offering with the debut of Mac n’ Cheetos by Burger King. Burger King and Cheetos, under...

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DoubleTree by Hilton Heads to Mexico’s Veracruz

June 29, 2016June 29, 2016

Mexico's DoubleTree by Hilton Veracruz is an ideal choice for business and leisure travel as well as social and corporate events. Hilton has launched DoubleTree...

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Coors Light Sponsors Outside Television Push

June 28, 2016June 28, 2016

The Coors Light tie-up supports its brand positioning. The effort includes a consumer contest which runs until 17 August 2016. Coors Light has partnered with American-based...

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Giffgaff Excites London with Giant #Iamgiffgaff Billboard

June 27, 2016June 27, 2016

The primary spot from the giffgaff push has garnered more than one million views on YouTube alone since its recent debut. Mobile network, giffgaff, launched...

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Sekkisei Starts Global Brand Expansion in Hawaii

June 27, 2016June 27, 2016

Sekkisei will open its doors at the T Galleria by DFS, Hawaii in August, which is also where its Where Brightening Begins campaign begins. Japanese...

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June 24, 2016June 24, 2016

KFC Cooks Up Extra Crispy Colonel with George Hamilton

Joshua Hughes

KFC has unveiled its summer-inspired Extra Crispy Colonel campaign featuring brand ambassador and actor George Hamilton. In an advertising campaign set to launch on 26...

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SweeTARTS Debuts Follow Your Tart with Troye Sivan

June 23, 2016June 23, 2016

The new SweeTARTS campaign stars Troye Sivan alongside internet gaming sensation, Adam Montoya and LARPing expert, Momo O’Brien. Nestlé-owned candy brand, SweeTARTS, has launched its...

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Wyndham Grand Travels to Athens for Grecian Debut

June 23, 2016June 23, 2016

The location adds to the Wyndham Grand portfolio, and joins markets such as Shanghai, Istanbul, Doha, Salzburg, Chicago, and Orlando. Wyndham Hotel Group has expanded its luxury...

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Foot Locker Launches Draft Push Starring Ben Simmons

June 22, 2016June 22, 2016

The Foot Locker campaign is part of the brand’s ‘Approved’ marketing platform and features two spots starring NBA Draft, Ben Simmons. Foot Locker has rolled...

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Sprite Spotlights LeBron James Win with #DapTheKing