Branding Archives | World Branding Forum

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Plans to Remove XL Cups, Extend Its Cage-Free Egg Commitment, Reduce Sodium, Expand the Live Más Scholarship and Make More Sustainable Choices Taco Bell pledges...

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Advertising Campaigns Featured News Social Media

Equinox-Steven Klein Collaboration Addresses Bold, Sensitive Issues in 2017 Campaign

Thomas Ng

January 4, 2017January 9, 2017

Steven Klein-Shot Images Portray Commitment as a Powerful Expression of Personal Identity Equinox, a lifestyle brand, unveiled its 2017 advertising campaign, re-envisioning the theme of...

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Branding Featured News

The UPS Store Wows Judges at Rose Parade Debut

Anna Yuu

January 3, 2017January 9, 2017

The Isabella Coleman Award is given to the float that represents the best in presentation of colour and colour harmony through floral use. The UPS...

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Campaigns Featured News

Comfort is Now Largest Smoke-Free Hotel Brand in North America

Thomas Ng

January 3, 2017January 9, 2017

Comfort Inn and Comfort Suites kick off 2017 with the #GoodForYou Social Campaign The Comfort brand strategy team dug deep into consumer research and guest...

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Branding Featured News

Residence Inn by Marriott Jazzes Up Vibe in St. Louis

Olivia Pearce

December 30, 2016December 31, 2016

Following a two-million-dollar makeover, Residence Inn St. Louis O'Fallon has re-opened to feature 108 redesigned suites and spaces. Residence Inn St. Louis O'Fallon, under Commonwealth...

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Branding Campaigns Featured News Videos

Myntra Unveils 360-Degree Push for End of Reason Sale

Olivia Pearce

December 29, 2016December 29, 2016

Myntra has rolled out a major celebrity-activated ad push to promote the country’s biggest fashion sale of the year—End of Reason Sale. India’s online fashion...

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Campaigns Featured News Social Media

Simit Sarayi Goes Mobile with Circle of Love Push

Deborah Joy Peter

December 29, 2016December 29, 2016

London-based café chain, Simit Sarayi, has started its Circle of Love push, introducing mobile users to its Buy One, Share One promotion. Global Turkey-inspired bakery...

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Branding Featured News

Hilton Checks into Vietnam with Dual-Branded Hotel

Olivia Pearce

December 28, 2016December 28, 2016

Hilton has secured a deal with BRG Group to extend its footprint in Vietnam with the upcoming launch of a dual-branded hotel set for 2020....

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Branding Campaigns Featured News

British Airways Launches BA Holidays for January Sale

Olivia Pearce

December 23, 2016December 23, 2016

British Airways has rolled out a major push to promote its biggest sale of the year, with discounts on flights to more than 100 destinations....

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Branding Campaigns Featured News

Pantene Names Priyanka Chopra Global Ambassador

Olivia Pearce

December 22, 2016December 22, 2016

Pantene has appointed Priyanka Chopra as its newest global brand ambassador, a role which begins with a Pro-V campaign in December. Pantene has added Priyanka Chopra...

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Branding Featured News

HButler Powers Smartphone with New Mighty Purse Line

Olivia Pearce

December 21, 2016December 21, 2016

Australian wearable tech brand, HButler, has introduced a brand new Mighty Purse line which comes with smartphone-charging capabilities. Australian wearable tech brand, HButler, has expanded...

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Branding Campaigns Featured News

Campbell Launches Well Yes! Line with Creative Push

Olivia Pearce

December 20, 2016December 20, 2016

Campbell has introduced a line of nine new soup varieties called Well Yes!—which launches with a campaign created by BBDO New York. Campbell Soup Company...